Master in Communication

Program Presentation

We live in a society in which the entire sphere of knowledge and human interaction are directly related to communication and its three branches: entertainment, information and education.

Communication, together with technological advances have made creative processes, as well as their dissemination and appropriation, decisive factors in the world. As a social and economic phenomenon, globalization and society understand ITC to be the new motor for development, due to its increasing capacity to store and distribute information; mainly for mass consumption.

The Master integrates the basic concepts of communication in the written, audiovisual and multimedia formats. The program analyzes the main branches by which the process of communication is produced. The structure of the Master in Communication guarantees that students will learn the different areas that contribute to the creation, processing, storage and distribution of information.

Who is the programme for?

Depending on the goal, the program targets several professions.

  • Journalists, sociologists, and other professionals with degrees in the Humanities field.
  • Professionals in the audiovisual, communication or advertising industry wishing to consolidate their knowledge in order to apply them in their work environment.
  • Communication professors wishing to update their knowledge in the area.
  • Certified/Associate Degree Graduates wishing to specialize in audiovisual or journalism topics in order to improve their job prospects.


Successful completion of the Program will enable you to be awarded the degree in Master in Communication.

After successfully completing the Program, the student will receive the degree as awarded by the University where they have enrolled.

Program Structure

The Master has two itineraries depending on the professionals enrolled:

1st Specialization: Aimed at professionals in Audiovisual and Multimedia Communication

2nd Specialization: Aimed at professionals in Journalism and Social Communication

The estimated length for the Masters in Communication program is 900 hours (90 credits)1.

Regarding the distribution of time it states that:

  • Since it is a distance program and not subject to classes, a specific start date is not set, so the student can enroll at any time, provided there are spaces available.
  • For academic reasons the program has a minimum duration of 12 months.
  • The maximum time available to complete the Program is 24 months. During this time, the student must have completed all assignments and have passed the Final Project.

The credit structure of the Master in Communication program is shown in the following table:

TOTAL 90 24 900
1st Part: Communication Basics 29 290
2nd Part: Specializations 31 310
3rd Part: Communicator Skills and Abilities 15 150
4th Part: Research Methods and Final Project 15 5 150

a. The equivalent value of credits can differ according to the university granting the degree
b. Length in months


General objective

  • To train highly qualified professionals in knowledge of different media: television, print, radio, multimedia, internet and communication departments; as well as production and research routines in each area.

Specific objectives

  • To review the concept of communication in the global context of the knowledge based society..
  • To strengthen communication and negotiation skills in complex and changing environments.
  • To reflect on rules and ethical principles that govern and guide professional activities of journalists in the global context.
  • To acquire skills in message production in different fields of journalism.
  • To acquire a theoretical and practical view of the possibilities that ICTs offer to communication.
  • To analyze the scope and effect that media has on global society.
  • To train journalists who can not only function successfully in today's media, but also contribute to the development of journalism in the 21st Century.
  • To provide students with updates on different journalistic specialties and prepare them for employment needs in agencies, newspapers, radio, television and internet.
  • To provide basic communication skills in project design, management and development.

Career Opportunities

The career opportunities for the Master in Communication may vary depending on the type chosen by the student.

Master in Communication with a Specialization in Journalism:

  • Managing Editor.
  • Journalist for traditional and digital media.
  • Reporter for different media
  • Editor

Master in Communication with Specialization in Audiovisual and Multimedia:

  • Director/General Director.
  • Producer.
  • Video development technician.
  • Filmmaker management technician.
  • Audiovisual production technician.

Study Plan

The Master in Communication program has a curricular structure based on four complementary parts:


The subjects and corresponding hours that make up the first part are shown in the following table:

1 History and philosophy of communication 30
2 Communication basics 40
3 Comprehensive Communication 30
4 Public opinion, political propaganda and audience research 30
5 Information society, communication and ICT. 30
6 Communication Project Management Basic Techniques 30
7 Copyright 30
8 Market research 30
9 Business Ethics and Corporate Social Responsibility in Communication 40
  TOTAL 290

The subjects and corresponding hours that make up the third part are shown in the following table:

1 Work Team Management Techniques 30
2 Time Management and Directing Meetings 30
3 Conflict Resolution and Negotiation Techniques 30
4 Public Presentation Techniques 20
5 Advertising Communication Techniques 20
6 Protocol 20
  TOTAL 150

The program offers two itineraries according to the professionals enrolled.

The corresponding subjects and hours that make up the second part are shown in the following table:

1 History and types of journalism 40
2 Investigative Journalism-ICT Application 40
3 Qualitative and Quantitative Investigative Journalism 40
4 Journalism Interview (written press-radio-TV) 40
5 Sources of Information and News Writing 40
6 Media Analysis and Criticism 40
7 Reports and composition (radio, television, press and Internet). 40
8 Cyber Journalism 30
  TOTAL 310
1 Design and Organization of Audiovisual Production 40
2 Audiovisual and Multimedia Script 40
3 Audiovisual Language and Narrative 40
4 Capture, Register, and Post-production of Sound 40
5 Lighting Techniques (Photo, Video and Film) 40
6 Director of Photography 40
7 Techniques and tools for creating multimedia products 40
8 Audiovisual Production Techniques 30
  TOTAL 310
1 Research Methods 50
2 Final Project 100
  TOTAL 150

The last phase of the program is devoted to the development of the Final Project.

The Final Project, which has a 10 credit academic load, is intended to produce a proposal that shows full project development, including the possibility of its practical implementation, according to the guidelines and details of the proposal.

Note: The contents of the academic program may be subject to slight modifications, depending on the updates or the improvements made.


  • Dr. Federico Fernández. Doctor of Education from the University of Barcelona. Dean of the School of Social Sciences and Humanities, European University of the Atlantic. Expert in Project Planning and Design. Film and video producer. Researcher and author of numerous publications about the audivisual production industry and multimedia.
  • Dr. Santiago Tejedor. Doctor in Journalism. Professor of the Journalism Department. Autonomous University of Barcelona.

Academic Coordination

  • Dra (c). Patricia Martínez. Coordination Area of Communication - FUNIBER.

Teaching staff and Authors

  • Dr. Irene Garcia Rondon. Doctor in Economics from the University of Havana. Specialist in Business Sciences with a Master in Marketing and Sales Management. Expert in Communication, Public Opinion and Media Criticism Research.
  • Dr. Federico Fernandez. Doctor of Science in Education at the University of Barcelona. Researcher at the Department of Projects Engineering from the Polytechnic University of Catalunya-UPC. Expert in Project design and planning. Director of film and video. Researcher and author of numerous publications on production and audiovisual, and the multimedia industry.
  • Dr. Vladimir Vega. Expert in advertising communication techniques. Doctor in Economic Sciences. Master and University Expert in in tourist business management at the University of Las Palmas de Gran Canaria, Spain, University of Matanzas, Cuba. Professor at the University of Matanzas and CONAS Director – Associate Consulters S.A.
  • Dr. Santiago Giraldo Luque. Doctor in Communication and Journalism from the Autonomous University of Barcelona. Master's degree in Communication and Journalism, and Master in Communication and Education. Political Scientist (Bachelor of Arts in Political Science). Author of publications on communication, journalism and citizenship. Researcher and Professor -UAB.
  • Dr. Benito Escobar. Doctor in the Performing Arts - UAB. Bachelor of Arts and aesthetics of the Catholic University of Chile. He is the founder and first president of Chile in NAP (National Association of Playwrights). Expert in expressive techniques of public communication and classroom communication.
  • Dr. Ernesto Negrín. Expert in Protocol and Public Relations. Doctor in Technical Sciences. Master's degree in the Management of Production and Services by the University of Matanzas (Cuba). Consultant in Management and Organizational Communication in various Latin American countries.
  • Dr. Lucía Pérez Sanagustín. Doctor in journalism and new technologies for education, Complutense University of Madrid - Spain. Community manager and communication strategies of educational projects in the Ibero-American Network program of cooperation, ICT and Education (Ministry of Education, Culture and Sport). Doctoral Researcher - Autonomous University of Barcelona-UAB
  • Dr. Fermín Ferrioll. Expert in Market Research. Master in Direction Sciences and Auxiliary professor. Ibero-American International University, Mexico.
  • Dr. Carlos Monte (Montecarlo). A Bachelor's Degree in Fine Arts and PhD: "Narrative Structures in Visual Media" (expected 2013). Film and transmedia narrative Expert. Official Master in "Fiction in film and television. Production and development" in Cinema and TV from the University of Ramon Llull. Extensive experience and involvement in numerous Spanish audiovisual productions. Director of film and video. Prof. at the University of Ramon Llull and the Universitat de Barcelona.
  • Dr. Fidel Ortiz Ordaz. Doctor in Economic Sciences. Researcher and Business Consultant from the University "Saiz Brothers" of Pinar del Rio. Master in Direction from the University of Havana. Postgraduate Degree in: Organizational culture and change; Strategy and Technology with Market Orientation from the University of Seville, Spain.
  • Dr. Alberto Jorge Acosta. General Director of Pictures, Development and Human Resources from the University of Matanzas in Cuba. A Bachelor's degree in Psychology, specializing in the Social and Organizational branch. Specialist in Planning and Strategic Management, Organizational Development and Human Resources Management. Prof. in the School of Management and Administration-EADA, Barcelona, Spain.
  • Dr. Fernando Sabés. Doctor in Audiovisual Communication and Advertising from the Autonomous University of Barcelona. Research in R and D Projects in Spain. Author of numerous scientific and technical publications on topics of Communication. Faculty Professor of Communication Sciences -UAB
  • Dr. (c) Carmen Lili Rodríguez. Doctoral Candidate in Projects. Master's degree in Occupational and Organizational Psychology. Professor in the Area of Businesses – FUNIBER

FUNIBER Training Scholarships

The Iberoamerican University Foundation (FUNIBER) allocates periodically an extraordinary economic item for FUNIBER Training Scholarships.

To apply, please fill out the information request form that appears in the web of FUNIBER or contact directly the Foundation’s headquarters in your country that will inform you if you need to provide some additional information.

Once the documentation is received, the Evaluation Committee will determine your application's eligibility for the FUNIBER Training Scholarship.