Tourism Consultancy

Program Presentation

The Specialization in Tourism Consultancy is a program that aims to develop strategic thinking and instill students with the methods of management, leadership and personal development needed by executives of the tourism industry. All of this is done within an international and multicultural context that provides experiences of academics and professionals.

The Specialization in Tourism Consultancy aims to provide answers to the challenges of the modern world, using the latest information technologies and communication, granting access to quality training.

The online course addresses the need to improve knowledge and skills from a professional perspective.

Who is the programme for?

The Tourism Consultancy Program is especially designed to satisfy two different types of groups:

  • Those with no previous academic degrees who wish to receive training in the area of tourism.
  • Those who are certified or professionals who wish to expand their career opportunities.

Diploma

  • Diplomas will be awarded by the University where enrolled, with the approval of the Iberoamerican University Foundation (FUNIBER).

Program Structure

The estimated length for completing the Tourism Consultancy program is 550 hours (55 credits).

  • Since it is a distance program and not subject to class attendance, a specific start date is not set so students may enroll at any time, provided there are spaces available.
  • For academic reasons, the program has a minimum duration of three months.
  • The maximum time available for completion of the program is one year. During this time, the student must have completed all assignments and a case study, and a Final Project in the cases of the Specialization, Post graduate or Expert degrees.

The credit structure for the Tourism Consulting Program is shown in the following table:

  CREDITSa LENGTHb HOURS
1st Part: Subjects 45 9 450
2nd Part: Final Project 10 3 100
TOTAL 55 12 550

a. The equivalent value of credits can differ according to the issuing university
b. Length in months

Objectives

General objectives:

  • To provide students with the necessary skills for interpretation of phenomena and events that occur in the field of tourism, both in terms of destinations and from business perspectives.

Specific objectives:

  • To become familiar with the tools capable of generating long term and consistent processes of sustainable tourism planning with its particular field of application.
  • To become familiar with the different functional areas of tourism business and their specific management tools.
  • To become familiar with the features of tourism management in an international context.
  • To identify the main forces that are driving the new model of travel and tourism as an alternative to traditional mass tourism.
  • To analyze how and why information society, new technologies and environmental awareness are influencing new business models in travel and tourism.

Career Opportunities

Some of the career opportunities of the Tourism Consultancy Program are the following:

  • Travel industry; travel agencies, tour operators and event planners.
  • Lodging and catering industry: hotels and hotel chains; mountain, ocean and country resorts, conference centers and resorts.
  • Tourism attractions and business facilities: art and cultural heritage; nature; amusement parks; fairs, conventions and expos; shopping; amusement; sports facilities.
  • Transport industry; airlines, bus and car rental companies, rail transport, shipping, ferry and cruise companies.
  • Tourism information and promotion: tourism offices; local, regional and national organizations; consumer organizations; tourism media; technical tourism information systems providers; consulting, research and counseling firms.

Study Plan

The Tourism Consultancy Program is made up of eleven subjects and, in the case of Specialization, Post graduate and Expert, of a Final Project.

  • 1ST PART: SUBJECTS

The first part teaches tourism economics; first, theoretical, conceptual and historical foundations involved in tourism activity and, second, organization, social and technological implementation.

The goal is for students to gain an overview of the tourism sector, through the different related multidisciplinary topics.

Corresponding subjects and hours making up the first part are shown in the following table:

  SUBJECTS HOURS
1 Tourism foundations 40
2 Marketing tourism businesses and destinations 60
3 Business administration and management 40
4 Strategic Management of tourism companies and destinations 40
5 Financial management 40
6 Environmental management of tourism companies 40
7 Strategic Human Resource management 30
8 Quantitative analysis of tourism 40
9 ICT’s in the tourism industry 50
10 Quality management in tourism businesses and destinations 40
11 Tourism economics 30
  TOTAL 450

These subjects, despite being independent from each other, are structured according to a consistent pedagogical sequence that facilitates comprehension from simple to increasing complexity. Each subject is divided into basic theme units or chapters, the contents of which include printed material to be studied in order to satisfactorily answer the tests.

  • 2ND PART: FINAL PROJECT (100 HOURS)

In the cases of Specialization, Post graduate or Expert degrees, the last phase of the Program shall be devoted to the development of the Final Project, which can be done at the same time as the first part if the student prefers.

The Project should refer to some of the topics studied or to how they are related, both in theory as well as application.

# SUBJECTS HOURS
1 FINAL PROJECT 100

Management

  • Dra. Silvia Aparicio. Doctora en Ciencias Económicas por la Universidad Autónoma de Madrid y Licenciada en Administración y Dirección de Empresas por la Universidad de Cantabria. Directora Académica Internacional del Área de Desarrollo Directivo, Organización Empresarial y Recursos Humanos de la Fundación Universitaria Iberoamericana, FUNIBER.
  • Dr. Cristina Hidalgo González. Doctor in CC. Business Administration from the University of Leon. Associate Professor in the Department of Applied Economics at the University of Leon.
  • Dr. (c). Giani Kurtz Alegría. Doctorate in Projects, from the Iberoamerican International University (in process). Master in Information Science from the Federal University of Santa Catarina, Brazil. Specialization in Tourism and Environmental Education at the University of Leon, Spain. Program Coordinator of the Master in Tourism Management and Consulting.

Teaching staff and Authors

  • Dr. Eugeni Aguiló Pérez. Professor in the Department of Applied Economics at the University of the Balearic Islands.
  • Dr. Natividad Juaneda Sampol. Professor of Applied Economics at the University of the Balearic Islands.
  • Dr. María Pilar Rodríguez Fernández. Associate Professor in the Department of Economics and Statistics at the University of Leon.
  • Dr. María Jesús Sánchez Muñoz. Associate Professor in the Department of Geography and Geology at the University of Leon, Spain.
  • Dr. Antonio Maya Frades (EPD). Doctor in Geography. Professor at the University of Leon.
  • Dr. Alina Celi Frugoni. Doctor of Laws from the University of Alicante. Master in Administrative and Economic Law from the University of Montevideo. Postgraduate in Environmental Law from the Austral University of Buenos Aires.
  • Dr. David Barrera Gómez. Doctor in Engineering from the Polytechnic University of Catalonia and an MBA from the School of Industrial Engineering in Barcelona. Consultant for business, technology and business solutions. Professor at the Iberoamerican International University.
  • Dr. Marco Antonio Robledo Camacho. Associate Professor in the Department of Economics and Business at the University of the Balearic Islands.
  • Dr. Julio Batle Llorente. Associate Professor in the Department of Economics at the University of the Balearic Islands.
  • Dr. Ernesto Negrín Sosa. Doctor of Technical Sciences. Master in Production and Services Management. Expert Diploma in Tourism Management
  • Dr. Onofre Martorell Cunill. Associate Professor in the Department of Business Economics at the University of the Balearic Islands.
  • Dr. José Ulises Rodríguez Barboza. Doctor in Civil, Channels and Ports Engineering from the Polytechnic University of Catalonia. Professor at the Peruvian University of Applied Sciences. Professor at the Iberoamerican International University.
  • Dr. Raúl Sardinha. Professor at the Piaget Institute, Portugal.
  • Dr. Cristina Hidalgo González. Doctor in Quality Control. Business Administration from the University of Leon. Associate Professor in the Department of Applied Economics at the University of Leon.
  • Dr. Eduardo García Villena. Doctor in Project Engineering: Environment, Safety, Quality and Communications, from the Polytechnic University of Catalonia. Academic Director of the Environment Area at the Iberoamerican University Foundation.
  • Dr. (c). Lina Pulgarín Osorio. Doctor in Project, from the Iberoamerican International University (in process). Master in Comprehensive Management: Prevention, Environment and Quality, from the Polytechnic University of Catalonia. Program Coordinator and Professor at FUNIBER.
  • Dr. (c). Saúl Domingo Soriano. Doctoral candidate at the University of Leon. Master in Business Management from the Catalan Institute of Technology in Barcelona. Master in Consulting and e-Business Information Technology from the University of Las Palmas in Gran Canaria, Spain. Final Master Project and Specializations Director, FUNIBER.
  • Dr. (c). Giani Kurtz Alegría. Doctorate in Projects, from the Iberoamerican International University (in process). Master in Information Sciences from the Federal University of Santa Catarina, Brazil. Specialization in Tourism and Environmental Educational from the University of Leon, Spain. Coordinator of the Master in Tourism Management and Consulting Program and its Specializations.
  • Dr. (c). Carmen Lilí Rodríguez Velasco. Doctorate in Education, from the Iberoamerican International University (in process). Master in Occupational and Organizational Psychology from the University of Havana, Cuba. Academic Coordinator of the International Management Development, Business Organization and Human Resources and Professor at FUNIBER.
  • Dr. (c) Gabriela Larrea Madinyá. Doctorate in Projects, from the Iberoamerican International University (in process). Master in Strategic Management from the Polytechnic University of Catalonia. Expert in marketing communication strategies and applying new technologies.
  • Dr. (c). Diego J. Kurtz. Doctorate in Engineering and Knowledge Management by PPGEGC – UFSC (in process). Master in International Business - Wiesbaden Business School, Germany. Researcher in the Core Management for Sustainability (www.ngs.ufs.bre) and Junior Researcher of the Dynamic SME Project (www.dynamic-sme.org). Program Coordinator and Professor at FUNIBER.
  • Dr. (c). Diana Patricia Cortés Díaz. Doctorate in Projects, from the Iberoamerican International University (in process). Master in Human Resources and Knowledge Management from the University of Leon, Spain. Specialized Consultant in Labor Laws and Social Security. Program Coordinator and Professor at FUNIBER.
  • María Eugenia Luna Borgaro. Master in Human Resources and Knowledge Management from the University of Leon, Spain. Expert in Human Resource Management and Management Skills. Professor at FUNIBER.
  • Pedro Chávez Chiclayo. Computer and Systems Engineer from the Trujillo Antenor Orrego University (Peru). Master in Computer Science from the State University of Campinas in Sao Paulo (Brazil).
  • Carolina Navarro López. Laboratory Coordinator for Tourism Research and Documentation from the University of the Balearic Islands.

FUNIBER Training Scholarships

The Ibero-American University Foundation (FUNIBER) periodically delivers an economic baseline with extraordinary character for scholarships in FUNIBER Training.

To apply for it, you only need to send your application for a scholarship on the website’s main page with the required data, and the evaluation committee will examine the suitability of your candidature to be granted economic aid, in the form of a scholarship in FUNIBER Training.