The current world of the projects has established a clear and protagonist relationship between 'Product design' and innovation, since the activity of design, as presented to us, incorporates a growing percentage of innovation: We cannot talk about Design without speaking of innovation, even more so in topics about product, where innovation, by the requirements of the market itself, should immediately apply.
In this scenario, the present program recognizes a pre-established relationship from its wording, which is a structure with an educational plan in response to the main issues to be considered: from the environment to the productivity, and from the profitability of the design to its competitiveness, incorporating known issues, and new necessary topics to understand the impacts of innovation, applied to the product.
In the Innovation Management Applied to the Product Program, we have selected the main topics needed to understand the exercise of innovation applied to the product from a management approach, and considering the need for current training in this topic at all levels, use a language that is easy to understand.
The program presents a general education distributed in 9 subjects, which is addressed from two approaches: Management and innovation, which not only interpret the educational needs of those interested in innovation and product, but of all those interested in the management that arises between both disciplines (innovation and product).
The program’s development has been carried out by taking the basic concepts of project management into consideration, which are set in the standards established by the main international institutions (International Project Management Association, IPMA), to introduce all those interested into the complete world of the projects.
Who is the programme for?
The Innovation Management Applied to the Product program, has been developed considering the current need for training in this subject, not only in all disciplines but also at all levels of education.
The program is aimed at students with or without experience in the area, with high responsibility and study discipline, interested in incorporating skills in management, innovation and product design within a multicultural space that is the same space that develops the management of projects, an interdisciplinary place, to implement them in a responsible manner in the field of teaching and research of innovative projects and/or in the professional field.
After successfully completing the program, the student will receive the degree issued by the University where they enrolled with the sponsorship of the Ibero-American Foundation (FUNIBER).
The estimated duration for the Innovation Management Applied to the Product is 380 hours (38 credits)1.
Regarding time distribution:
- Since it is an online program and it is therefor not subject to on-site classes, a specific start date is not set, thus the student can formalize the enrollment procedure at any time, but only if there are available spaces.
- For academic and learning reasons, the program has a minimum duration of six months.
- The maximum available time to complete the program is one year. During this period, the student must have submitted all the corresponding evaluation tasks of the subjects and Case Studies, and the final project in the case of the Specialization, the Doctorates or Expertise.
The credit structure for the Innovation Management Applied to the Product Program is shown in the following table:
|Part 1: Subjects||28||9||280|
|Part 2: Final Projects||10||3||100|
a. The equivalence in credits may vary according to the university that awards the degree. One (1) ECTS credit (European Credit Transfer System) is equal to 10 + 15 hours. If the student is enrolled in a program with a university that does not belong to the European Higher Education Area (EHEA), the equivalence credits - hours may vary.
b. Duration in months.
- Educate specialists within the field of Innovation Applied to the Product, capable of developing and participating in a management process as specific as is: innovation applied to the product.
- Establish the relations, from a management point of view, between the main topics of innovation applied specifically to product design.
- Incorporate a necessary strategic focus/vision in product management in a multicultural globalized market.
- Understand that the role of innovation applied to the product is not only verified in the aesthetic, but mainly in its use and contribution to the improvement of life (benefits) that the product provides to the society/individual.
- Educate specialists that are responsible with society, considering that innovation applied to the product has a strong impact in people’s lives.
- Explore all spaces of knowledge from the theoretical point of view, that link from the management, to the innovation and the product.
Some of the professional opportunities offered by the Innovation Management Applied to the Product Program are:
- Incorporate into departments of innovation and product.
- Incorporate and manage Design teams.
- Incorporate and manage Innovation project management teams.
- Consultants in Design/Innovation.
- Members of professional design teams in Universities, Business and Government.
- Consultants in communication projects.
- Researchers in the field of project science and the professional work in the field of innovative projects and product.
The Innovation Management Applied to the Product program consists of 9 subjects, and in the case of the Specialization, Doctorate Degree or Expertise, an additional Final Assignment called the Specialization’s Final Project:
- PART 1: SUBJECTS
The subjects give a general comprehension and understanding of the activities in Innovation Management Applied to the Product.
It is important to emphasize that the 9 subjects that make up the program have been developed from two approaches, management and innovation, not only to train those interested in innovation, but also those interested in integrating teams into project management.
The subjects and the corresponding hours that make up the first part are shown in the following table:
- PART 2: SPECIALIZATION'S FINAL PROJECT
In the case of the Specialization, Doctorate Degrees or Expertise, the last phase of the program will be focused on the Specialization’s Final Project.
Description of the Subjects
The subjects that make up the Studies Program are independent, but they are also structured according to a consistent pedagogical order. Each one is divided into basic units or chapters, which content includes printed material that should be studied to satisfactorily answer the various evaluation activities.
PART 1: SUBJECTS
- THEORY OF THE OBJECT
The subject intends to contribute to the understanding of the configurational qualities of the object and its different levels of perception from a conceptual aspect; understanding the product as a phenomenon of cultural creation.
The objective is for the student to understand and learn the qualities that distinguish the design object, that they may identify them as factors or requisites through the study of the form and conditions of the object’s perception, as well as the value of its use and its functions.
- THE DESIGN OBJECT AND ITS CONFIGURATION. DEFINITIONS
- THE PERCEPTION OF THE OBJECT
- THE ASPECTS OF THE OBJECT: THE FORMAL, THE EXISTENTIAL AND THE PRAGMATIC
- THE RELATIONSHIPS OF THE OBJECT: WITH THE USER, WITH THE CONTEXT, WITH OTHER OBJECTS
- THE RELATIONSHIP OF FORM AND FUNCTION OF THE DESIGN OBJECT
- THE VALUE OF THE OBJECT
- INTEGRAL MANAGEMENT OF DESIGN AND PRODUCT
Design management is the main path to transit through the company that seeks to make its product a reality. This subject introduces us then, specifically to design or innovation management and product management.
We should stress that the subject will consider that there is only design if it has an innovative contribution, for which the word design and innovation will be worked as synonyms.
By working with concepts of innovation and as such by passing through new scenarios, design management requires a very precise adjustment to reduce all types of risk. This setting is related, to a certain extent, with an adjustment that must also be done in product management, since the latter may by be tangible in nature, and must incorporate among others, the issue of the significance and perception of the shape in their management processes.
- DESIGN MANAGEMENT
- PRODUCT MANAGEMENT
- RELATIONS BETWEEN INNOVATION AND PRODUCT, FROM THE MANAGEMENT IN DIAGNOSTIC STAGES AND COMMUNICATION
- THE DESIGN BRIEF
- AREAS OF DESIGN. CONTEXTUAL CONDITIONS AND USER REQUIREMENTS.
From the designer’s work we obtain a product with a given percentage of innovation that can be either tangible or intangible, depending on the area of design that we are talking about.
For both cases, this product should respond to the needs of its "usability", so as to give an efficient response but also meet certain requirements that create an the unconscious emotional pleasure in the user.
These somewhat sensitive requirements are conditioned by a social, cultural and market context that require a special analysis.
All of this without forgetting that the incorporation of an innovative product, may require changes in habit in its immediate context.
- CHANGES OF CONTEXT IN TIME
- GLOBALIZATION AND THE PRODUCT
- IMMEDIATE CONTEXT: SOCIAL, CULTURAL AND THE MARKET
- NEW DESIGN SCENARIOS
- IDENTIFICATION OF THE USER REQUIREMENTS
- PRODUCT AND THE ENVIRONMENT
On the basis of the definition of a series of basic socio-economic and environmental concepts involved in the concept of sustainable development, the subject focuses on the relationship that exists between the product and the environment, considering the environment as the (entire) surroundings of the product, and which the product will also be a part of.
In this topic, innovation plays a leading role as it should consider the environment and the future impact that the product will cause in it, as the first condition of creativity.
- BASIC ENVIRONMENTAL CONCEPTS
- SUSTAINABLE DEVELOPMENT
- GLOBAL ENVIRONMENTAL PROBLEM
- RELATIONS WITH DEVELOPMENT PROCESSES TOWARD THE CONCEPT OF SUSTAINABILITY
- THE ENVIRONMENT AND ITS RELATIONSHIP WITH INNOVATION APPLIED TO PRODUCTS
- INNOVATION AS A TOOL FOR IMPROVEMENT AND PRODUCT VALUE CONTRIBUTION
The concept of innovation is no longer related with the creativity associated with the product, but it has currently invaded all areas of business and all stages that compose the project’s and the product’s life cycle.
This is due to the fact that the marked tendency from more than a decade ago, is further from the calculated planning and closer to the education in creativity focused in problem solving due to the short amount of time to solve conflict situations.
Innovation is then not only a tangible contribution, but a tool for improvement and a sum of the value from intangible things.
Although value can be measured quantitatively with economic parameters, it is still an invisible component that is only found in the user’s imagination.
A highly innovative product may lack any value, by which it will not find the success for which it was created.
- CONCEPT OF INNOVATION
- CONCEPT OF VALUE
- VALUE PERCEIVED BY THE RECIPIENT
- INNOVATION AS A CONTRIBUTION TO IMPROVING THE PRODUCT
- CONCEPTS AND ELEMENTS ON WHICH EFFICIENT PRODUCT IMPROVEMENT DEPEND ON
- WHEN? A PRODUCT CANNOT BE IMPROVED
- INNOVATION AND VALUE, THEIR RELATIONSHIPS
- INNOVATION, CREATIVITY, PRODUCTIVITY, AND COMPETITIVENESS
At present there are two pairs of indispensable components at the time of developing a project that will become a product, and they are, innovation and creativity, which operate in a high percentage as synonyms, and productivity and competitiveness, which although not synonymous, are dependent on one another.
At the same time, there is a strong link in both directions between both pairs,as on the one hand, competitiveness will highly depend on the degree of product innovation, and on the other hand, productivity can affect the creativity of the same.
In parallel to the relationship of these pairs, each one of the 4 areas of work relates to the other three independently.
- CONCEPTS: INNOVATION, CREATIVITY, PRODUCTIVITY AND COMPETITIVENESS
- STRATEGIC INNOVATION
- CREATIVITY IN SERVICE TO PRODUCTION
- REQUIREMENTS OF COMPETITIVENESS
- ADMINISTRATION OF THE FOUR AREAS
- PRODUCT DESIGN AND INNOVATION TECHNOLOGY
The advance of technologies is not indifferent to the specialized projects in basic innovative products.
And this does not only occur in the project’s processes of management or development, but that the impact of technology has extended the horizon established by the possibilities of production to the designer.
This subject will then deal with the qualitative to the quantitative impact of technology in the areas of product and innovation.
From the area of technologies, we can claim that with the correct use of them all, innovative products can be realize, as we will check for this.
- ANALYSIS OF THE CURRENT SITUATION
- THE CURRENT NETWORK SOCIETY TO THE KNOWLEDGE SOCIETY
- PERFORMERS OF TECHNOLOGICAL INNOVATION.
- TECHNOLOGICAL INNOVATION APPLICABLE TO THE "PRODUCT"
- STRATEGIC PLANNING AND MANAGEMENT
This subject focuses on strategic thinking applied to management and provides education in tools and mechanisms that facilitate contemporary management, accepting the change of management as something inherent to the unstable environments and variables that take place in organizations.
Some topics addressed in the subject are:
- THE CHANGE OF MANAGEMENT AS A SUBSTRATE OF STRATEGIC MANAGEMENT
- Personal and organizational change. Some models for implementing an organizational change. Resistance to change. Participation in the process of strategic change.
- STRATEGIC MANAGEMENT AS A MODEL OF CHANGE
- Strategic thinking and strategic management. Presentation of an internationally validated strategic planning model. The SWOT matrix as a valuable instrument for strategic planning.
- THE IMPLEMENTATION OF STRATEGIC MANAGEMENT. BUSINESS STRATEGIES
- Strategic scenarios. Vision. Analysis of the value system that will underpin the strategy. Preparation of business strategies. Objectives and measurement criteria. New businesses. Growth. Consolidation. Revitalization.
- PROFITABLE AND STRATEGIC DESIGN
The design is made profitable with the simple incorporation not only of its concept but also by taking it to the practice, since the design must give solutions to situations of conflict and then respond to its "good taste".
Said in another manner, there is no point in creating a “beautifully” aesthetic product, if it is not functional. If it achieves functionality, then it will be profitable, and if this was established beforehand, then it will also be strategic.
This subject deals with this, of understanding that the design’s contribution is to add social profit, and even an economical one, and if it is not understood as such, then a high potential for the product’s innovation will be wasted, which may even be detrimental.
We must not forget that when speaking about product or object, the perceptions carried by the language (the product’s language) are contemplated and these must reach their objective and bring about the pre-designed answer.
- DESIGN AND ITS STRATEGIC ROLE
- DESIGN MANAGEMENT
- DESIGN IN BUSINESS
- EVALUATION OF THE DESIGN RESULTS
- THE PRODUCT AND PEOPLE
- STRATEGIC OBJECTIVES OF THE PROJECT
In the case of the Specialization, Doctorate Degrees or Expertise, the last phase of the program will be focused on the Specialization’s Final Project.
Note: The contents of the academic program may be subject to slight modifications, depending on the updates or the improvements made to it.
- Dr. Roberto M. Álvarez. Doctor in Project Engineering: The Environment, Quality and Prevention. Master in Project Management and Design, by the Polytechnic University of Milan, Italy. Architect. Professor in the University of Buenos Aires, Argentina. AGP President, IPMA member
- Dr. Luis Dzul López. Doctor in Project Engineering: The Environment, Quality and Prevention. Civil Engineer. Expert in International Cooperation Projects. Professor in the Universidad Internacional Iberoamericana.
- Dr. Eduardo Garcia Villena. Doctor in Project Engineering: The Environment, Quality and Prevention. Master in Engineering and Environmental Technology. Industrial Engineer.
Teaching staff and Authors
- Dr. Izol Marez. Doctorate in Architecture. Professor in the Universidad Internacional Iberoamericana.
- Dr. Alberto Vera. Doctor in Economic and Territorial Integration and Development. Architect. Head Professor of the career in Urban Environmental Management, Universidad Nacional de Lanús, Argentina.
- Dr. Martha Velasco. Doctorate in Technological Innovation Projects, Specialist in the Project Management, Science Master’s in Industrial Management and Engineering. Researcher in Sustainable Development and Social Commitment. Professor in the Universidad Internacional Iberoamericana.
- Dr. Miguel Ángel López Flores. Doctor in Project Engineering: The Environment, Quality and Prevention. Professor and Researcher of the National Polytechnic Institute of Mexico.
- Dr. Arturo Ortega. Doctor in Electrical Engineering: Telecommunications Engineer. Director of R&D in FUNIBER.
- Dr. Benjamín Otto Ortega Morales. Doctor in Science with Specialization in Microbiology. General Director of Graduate Studies and Research in the Autonomous University of Campeche.
- Dr. Fermín Ferriol Sánchez. Doctor in Educational Sciences at the University of Havana. Professor in the Universidad Internacional Iberoamericana.
- Dr. Antonio Eduardo Fuenzalida. Doctor in Exercise Sciences Prof. In the University of Santo Tomas. Santiago, Chile.
- Dr. Eduardo García Villena. Doctor in Project Engineering: The Environment, Quality and Prevention. Industrial Engineer.
- Dr. Brenda Bravo. Doctor in Project Engineering: The Environment, Quality and Prevention. Professor in the Metropolitan University of Mexico.
- Dr. Victor Jiménez. Doctor in Project Engineering: The Environment, Quality and Prevention. Professor in the Metropolitan University of Mexico.
- Dr. Héctor Solano. Doctor in Project Engineering: The Environment, Quality and Prevention. Professor in the Universidad Internacional Iberoamericana.
- Dr. Izol Marez. Doctor in Project Engineering: Master in Environmental Management and Audits.
- Dr. Roberto M. Álvarez. Doctor in Project Engineering: The Environment, Quality and Prevention. Master in Project Management and Design, by the Polytechnic University of Milan, Italy. Professor in the University of Buenos Aires, Argentina. Director of the Fundación Universitaria Iberoamericana (FUNIBER) Argentina and Uruguay.
- Dr. Luis Dzul López. Doctor in Project Engineering: The Environment, Quality and Prevention. Expert in the design of international cooperation projects. Professor in the Universidad Internacional Iberoamericana.
- Dr. Santos Gracia Villar. Doctor in Project Engineering: Industrial Engineer. Specialist in International Cooperation Projects.
- Dr. Olga Capó Iturrieta. Doctor in Project Engineering: The Environment, Quality and Prevention. Industrial Civil Engineering. Responsible for the projects area in the Institute of Agricultural Research (INIA, Instituto de Investigaciones Agropecuarias), Chile.
- Dr. José Rodríguez. Doctor in Civil Engineering: Civil Engineer. Responsible for the Environmental Management Area of FUNIBER Peru.
- Dr. Lázaro Cremades. Doctor in Chemical Engineering: Professor of Project Engineering in the Polytechnic University of Catalonia.
- Dr. Margarita González. Doctor in Chemical Engineering: Professor of Project Engineering in the Polytechnic University of Catalonia.
- Dr. José Cortizo Álvarez. Head Professor in the Geography and Geology Department in the University of Leon, Spain.
- Dr. María Sol Quiroga. Doctorates in Project Engineering: Environment, Quality, Safety and Communication. Architect Director of the career in Urban Environmental Management, Universidad Nacional de Lanús, Argentina.
- Dr. Manuel Castejón Limas. Head Professor in the Mechanical, Information and Aerospace Engineering Department in the University of Leon, Spain.
- Dr. (c) Gregorio Urriola. Professor of the University of the Americas in Panama. Expert in International Cooperation.
- Dr. (c) Lina Pulgarín Osorio. Bachelor's in Environmental Management. Master in Integrated Management: Prevention, Quality and the Environment.
- Dr. (c) Diego Kurtz. Master in Knowledge Management and Engineering.
- Dr. (c) Marcelino Diez. Specialist and Master in Project Management. Certified by the Project Management Institute (PMI) as Professional Project Manager.
- Dr. (c) Nelson Yepes. Industrial Engineer. Specialist in Financial Management and Master in Project Design, Administration and Management.
- Dr. (c).Silvana Marín Garat: Economist. Master in Sustainable Development. Professional experience in the development of foreign business projects and consultancies in Foreign Trade.
- Dr. (c) Pablo Urquizó: Computer Engineering. Master in Strategic Management in ICT. Experience as Director and Consultant in Computing and Information Technology, System design and Webmaster.
- Dr. (c) Santiago Brie: Studies: Bachelor’s in Urban Environmental Management. Master in Project Design, Administration and Management. Professor in the Universidad Nacional de Lanús. Argentina.
FUNIBER Training Scholarships
The Fundación Universitaria Iberoamericana (FUNIBER) periodically allocates economic aid for FUNIBER Educational Scholarships.
To apply, the candidate has only to fill-in the scholarship application form in the FUNIBER homepage with the required information, and the Evaluation Committee will examine the suitability of the student’s candidacy to be granted the economic aid in the form of a FUNIBER Educational Scholarship.