Multimedia and Audiovisual Communication

Program Presentation

More professionals are needed every day with the capacity to efficiently apply technological advances to the audiovisual and multimedia environments. Therefore, it is a fundamental requirement to acquire the knowledge and develop the necessary skills to become competitive in this industry, that demands up-to-date techniques and concepts.

As such, the Specialization in Multimedia and Audiovisual Communication seeks to instill in professionals the academic knowledge needed to utilize the new technologies, so that they are successful at handling all audiovisual and multimedia processes.

Who is the programme for?

The Specialization in Audiovisual and Multimedia Communication due to its academic structure is aimed primarily at:

  • Graduates certified in Communication Sciences.
  • Graduates certified in Audiovisual Communication.
  • Certified/Associate degree graduates who wish to specialize in audiovisual topics in order to improve their job prospects.
  • Non-university individuals who wish to specialize in the audiovisual field.

Diploma

Diplomas will be awarded by the University where enrolled, with the approval of the Ibero-American University Foundation (FUNIBER).

Program Structure

The estimated length for the Audiovisual and Multimedia Communication program is 1 year.

Regarding the distribution of time it states that:

  • Since it is a distance program and not subject to classes, a specific start date is not set, so the student can enroll at any time, provided there are spaces available.
  • For academic reasons the Program has a minimum duration of 9 months.
  • The maximum time available for the completion of the program is 12 months. During this time, the student must have completed all assignments the Final Project.

The credit structure of the Audiovisual and Multimedia Communication program is shown in the following table:

  CREDITSa LENGTHb HOURS
1st Part: Subject 31 9 310
2nd Part: Final Project 10 3 100
TOTAL 41 12 410

a. The equivalent value of credits can differ according to the university granting the degree.
b. Length in months.

Objectives

General Objectives:

  • To train professionals who possess the necessary skills for design, management and production control; as well as the capacity for planning, implementation and operation of technical and expressive image and sound in different production processes, entering into different stages of development and editing a video project.

Specific Objectives:

  • To learn basic communication skills for the design, management and development of communication projects.
  • To teach professionals a series of updated concepts for different audiovisual specialties and prepare them for employment in agencies, newspapers, radio, television and Internet.

Career Opportunities

Upon successfully completing this specialization, the new professional will have be prepared for the following career opportunities:

  • Director/General Director.
  • Producer.
  • Video development technician.
  • Filmmaker management technician.
  • Audiovisual production technician.

Study Plan

The Audiovisual and Multimedia Communication program has a curricular structure based on eight subjects and a second part dedicated to a Final Project.

  • 1ST PART: SUBJECTS (310 HOURS)

The first part provides the theoretical, conceptual and historical foundations involved in audiovisual production and, second, deals with the organizational, social and technological implementation.

The goal is for students to gain an overview of the audiovisual field, through different related multidisciplinary topics.

The subjects and corresponding hours are shown in the following table:

  SUBJECTS HOURS
1 Design and Organization of Audiovisual Production 40
2 Audiovisual and Multimedia Script 40
3 Audiovisual Language and Narrative 40
4 Sound Collection, Recording and Post Production 40
5 Lighting Techniques (Photo, Video and Film) 40
6 Director of Photography 40
7 Techniques and tools for creating multimedia products 40
8 Audiovisual Production Techniques 30
  TOTAL 310

These subjects, despite being independent, are structured according to a consistent teaching sequence from simple concepts to increasing complex ones. Each course is divided into basic subject units or chapters, the contents of which include printed material to be studied to satisfactorily answer the exams.

  • 2ND PART: FINAL MASTER PROJECT (100 HOURS)

The last program phase is devoted to development of the Final Project.

The objective is to present a document containing the full development of the proposed projecta proposal from the initial idea to its transfer to audiovisual supportmedia. Since it is summary of the program, the project should address the different fields studied.

  SUBJECTS HOURS
1 Final Master Project 100

Management

  • Dr. Silvia Aparicio. Doctora en Ciencias Económicas por la Universidad Autónoma de Madrid y Licenciada en Administración y Dirección de Empresas por la Universidad de Cantabria. Directora Académica Internacional del Área de Desarrollo Directivo, Organización Empresarial y Recursos Humanos de la Fundación Universitaria Iberoamericana, FUNIBER.
  • Dr. Santiago Tejedor. Doctor in Journalism. Professor of the Journalism Department. Autonomous University of Barcelona.

Academic Coordination

  • Dr. (c) Patricia Martínez. Coordination Area of Communication - FUNIBER.

Teaching staff and Authors

  • Dr. Irene Garcia Rondon. Doctor in Economics from the University of Havana. Specialist in Business Sciences with a Master in Marketing and Sales Management. Expert in Communication, Public Opinion and Media Criticism Research.
  • Dr. Federico Fernandez. Doctor of Science in Education at the University of Barcelona. Researcher at the Department of Projects Engineering from the Polytechnic University of Catalunya-UPC. Expert in Project design and planning. Director of film and video. Researcher and author of numerous publications on production and audiovisual, and the multimedia industry.
  • Dr. Vladimir Vega. Expert in advertising communication techniques. Doctor in Economic Sciences. Master and University Expert in in tourist business management at the University of Las Palmas de Gran Canaria, Spain, University of Matanzas, Cuba. Professor at the University of Matanzas and CONAS Director – Associate Consulters S.A.
  • Dr. Santiago Giraldo Luque. Doctor in Communication and Journalism from the Autonomous University of Barcelona. Master's degree in Communication and Journalism, and Master in Communication and Education. Political Scientist (Bachelor of Arts in Political Science). Author of publications on communication, journalism and citizenship. Researcher and Professor -UAB.
  • Dr. Benito Escobar. Doctor in the Performing Arts - UAB. Bachelor of Arts and aesthetics of the Catholic University of Chile. He is the founder and first president of Chile in NAP (National Association of Playwrights). Expert in expressive techniques of public communication and classroom communication.
  • Dr. Ernesto Negrín. Expert in Protocol and Public Relations. Doctor in Technical Sciences. Master's degree in the Management of Production and Services by the University of Matanzas (Cuba). Consultant in Management and Organizational Communication in various Latin American countries.
  • Dr. Lucía Pérez Sanagustín. Doctor in journalism and new technologies for education, Complutense University of Madrid - Spain. Community manager and communication strategies of educational projects in the Ibero-American Network program of cooperation, ICT and Education (Ministry of Education, Culture and Sport). Doctoral Researcher - Autonomous University of Barcelona-UAB
  • Dr. Fermín Ferrioll. Expert in Market Research. Master in Direction Sciences and Auxiliary professor. Ibero-American International University, Mexico.
  • Dr. Carlos Monte (Montecarlo). A Bachelor's Degree in Fine Arts and PhD: "Narrative Structures in Visual Media" (expected 2013). Film and transmedia narrative Expert. Official Master in "Fiction in film and television. Production and development" in Cinema and TV from the University of Ramon Llull. Extensive experience and involvement in numerous Spanish audiovisual productions. Director of film and video. Prof. at the University of Ramon Llull and the Universitat de Barcelona.
  • Dr. Fidel Ortiz Ordaz. Doctor in Economic Sciences. Researcher and Business Consultant from the University "Saiz Brothers" of Pinar del Rio. Master in Direction from the University of Havana. Postgraduate Degree in: Organizational culture and change; Strategy and Technology with Market Orientation from the University of Seville, Spain.
  • Dr. Fernando Sabés. Doctor in Audiovisual Communication and Advertising from the Autonomous University of Barcelona. Research in R and D Projects in Spain. Author of numerous scientific and technical publications on topics of Communication. Faculty Professor of Communication Sciences -UAB
  • Dr. (c) Carmen Lili Rodríguez. Doctoral Candidate in Projects. Master's degree in Occupational and Organizational Psychology. Professor in the Area of Businesses – FUNIBER

FUNIBER Training Scholarships

The Iberoamerican University Foundation (FUNIBER) allocates periodically an extraordinary economic item for FUNIBER Training Scholarships.

To apply, please fill out the information request form that appears in the web of FUNIBER or contact directly the Foundation’s headquarters in your country that will inform you if you need to provide some additional information.

Once the documentation is received, the Evaluation Committee will determine your application's eligibility for the FUNIBER Training Scholarship.