e-Commerce

Program Presentation

Electronic commerce or e-commerce is present today in the entire business environment, from simple computer facilities to overall business strategies based on e-Commerce Information Technology.

Importance of training in e-Commerce

A good e-commerce solution is a very complex task that requires considerable research and planning, as well as understanding the different security systems and regulations for its implementation.

Central concepts: e-Commerce and New Technologies

We can understand many things by e-Commerce, but in pragmatic terms, it has the following:

  • Conducting financial transactions electronically.
  • Online shopping in web sites, also known as e-commerce.
  • Using the power of the Internet to help earn money more effectively and efficiently, increasing sales and generating new sales channels, production, among others.

Who is the programme for?

The methodology of proposed training, added to the clarity, amplitude and didactic design content, allows to direct the program in e-Commerce to professionals from different areas, with or without experience in the field, who wish to expand and consolidate their knowledge to apply them in the work environment or who wish to focus their career towards management of new technologies and strategies related to e-commerce. It is a course for people who are or want to be in internet marketing functions, online management, call center, electronic commerce, operation of online sales channels, commerce and social media marketing, markets and online auctions, managers of logistics platforms and online payment, entrepreneurs, among others.

Diploma

In approving all subjects and meeting all academic, administrative and financial requirements set and demanded by the Ibero-American University Foundation and the university or entity that governs the program, the respective degree or certificate shall be issued. The name of the degree or diploma to be obtained may vary depending on the legislation of each country and the regulations of each university or entity that issue it.

Program Structure

The estimated duration of the program depends on the academic profile and the requirements of the relevant university.

Regarding the distribution of time it is established that:

  • Being a distance program and not subject to contact classes, a concrete start date is not set, so the student can enroll at any time, provided there are spaces available.
  • For academic or educational reasons the program has a minimum duration of 3 months, accounted for from the date of delivery of the first two volumes to date of receipt of the final evaluation exercise.
  • The maximum time available to conduct the program is 12 months. In this time period, the student must have submitted all relevant evaluations to the subjects and Case Study Resolution and, when required, the Final Project.

In the case of people with no previous titration, the credit structure of the program is given in the following table:

  CREDITSa LENGTHb HOURS
1st Part: Subjects 30 6 300
2nd Part: Case Study Resolution 10 3 100
TOTAL 40 9 400

a. The equivalent value of credits can differ according to the university that grants the degree.
b. Length in months

In the case of people with previous titration and who have coursed a program that require carrying out the final work, the credit structure of the program is noted in the following table:

  CREDITSa LENGTHb HOURS
1st Part: Subjects 30 6 300
2nd Part: Case Study Resolution 10 3 100
3rd Part: Final Project 10 3 100
TOTAL 50 12 500

a. The equivalent value of credits can differ according to the university that grants the degree.
b. Length in months

Objectives

General Objective:

  • Know the potential e-commerce has in changing the way of doing business, through a system of services that supports the sales process, marketing sales, payments, orders and after sales support.

Specific Objectives:

  • Know the business context in today's society to situate the scope of e-commerce.
  • Provide e-commerce solutions to complex tasks requiring considerable research and planning, as well as knowledge of different security systems and regulations for its implementation.
  • Handle the issue of electronic payment and Internet marketing in its organizational and technical dimension.
  • Know the infrastructure and legislation associated with e-commerce.

Career Opportunities

Some of the career opportunities of the program of e-Commerce Information Technology are:

  • Technological or strategic advisor on electronic commerce.
  • e-commerce strategy planner.
  • Advisory of planning departments, managers of S / IT, marketing department and / or legal departments of companies in e-commerce issues.
  • External advisor or business consultant in e-Commerce Information Technology.

Study Plan

The program in e-Commerce is composed by:

  • 1STPART: SUBJECTS (410 HOURS)

The first part allows knowing and understanding the concept of e-commerce, from the theoretical, conceptual and historical foundations, to its organizational, social and technological implementation. The objective is to achieve a global vision to support the business performance with electronic commerce solutions.

Relevant subjects and hours that make up the program are shown in the following table:

  SUBJECTS HOURS
1 Information Society and Change 4
2 Direction and Strategic Planning 4
3 Reengineering, Strategy and Information Systems and ICT 4
4 Electronic Commerce and Marketing 6
5 Electronic Security and Legislation 6
6 Business Intelligence and Document Management 6
  TOTAL 30

These subjects, despite being independent of one another, are self-contained and are structured according to a coherent pedagogical order. Each is divided into basic thematic units or chapter, which content includes printed material to be studied to satisfactorily answer the various assessment activities.

  • 2ND PART: CASE STUDY RESOLUTION (100 HOURS)

The objective is to solve a case of practical approach proposed by the student or the lecturer.

SUBJECTS HOURS
CASE STUDY RESOLUTION 100
  • 3RD PART: FINAL PROJECT (100 HOURS)

The objective is to make a Final Project of the program aimed at putting into practice the knowledge acquired in the program. The Final Project is done when the regulations governing the program demands it according to each university or organization issuing the degree or title.

SUBJECTS HOURS
FINAL PROJECT 100

Management

  • Dr. Arturo Ortega-Mansilla. Doctor of Electrical Engineering, by the University of Barcelona. Telecommunications Engineer by the Ramon Llull University, Spain. Coordinator of the IDi Area - Area Projects, FUNIBER.
  • Dr. Jon Arambarri Basáñez. Doctorate in Project Engineering from the Catalonia Polytechnic University and the Cordoba University. MBA Executive, Institute of Applied Business Economics, Basque Country University. Masters in Telecommunication Engineering, Bilbao School of Engineering. Director of IDi in www.virtualware.es; Multimedia, 3D Animation & Interactive Virtual Environments. Academic Coordinator of the Master Program in Strategic Management in Telecommunications and its Specializations.
  • Ms. Saúl Domingo Soriano. Doctoral candidate at the University of Leon. Master in Business Management from the Barcelona Catalonia Institute of Technology. Master in e-Business Consulting and Information Technology from the Las Palmas University in Grand Canaria, Spain. Director of Master and Specializations Final Project, Iberoamerican University Foundation.
  • Ms. Angélica Agudelo Reina. Máster y Postgrado en SAP MM y SD (Materials Management – Sales and Distribution). Amplia experiencia en consultoría funcional de ERP’s en diferentes sectores de la industria, y en análisis de operaciones industriales. Coordinadora Académica del Programa Máster en Dirección Estratégica de Tecnologías de la Información y sus Especializaciones.

Teaching staff and Authors

  • Dr. Isabel De La Torre Díez. Doctorate in Telecommunication from the Valladolid University. Professor in the Valladolid University on topics linked to telematics services, databases and business intelligence. Postdoctoral Research in Biomedical Informatics.
  • Mr. Fernando Izquierdo Álvarez. Masters in Telecommunication Engineering and HR and Business Management - MBA IESE. Master in Advanced Networking and Internet Services from the Madrid Polytechnic University. Vast experience in new ICT technologies companies. International consultant.
  • Dr. Marina Aguado. Doctorate in Telecommunication from the Basque Country University. MSc. in Management of Manufacturing Systems from the Cranfield University, England. Experience in I D i Projects. Professor in the Basque Country University
  • Dr. David Barrera Gómez. Doctorate in Engineering from the Catalonia Polytechnic University and an MBA from the Barcelona School of Industrial Engineering, UPC. Business, technology and business solutions consultant. Professor in the Iberoamerican International University.
  • DrIzel Marez. Doctorate in Project Engineering: Environment, Safety, Quality and Communication from the Catalonia Polytechnic University. Professor in the Iberoamerican International Universidad.
  •  Dr. Santos Gracia Villar. Doctorate in Industrial Engineering from the Catalonia Polytechnic University. Expert in Cooperation and management Projects.
  • Dr. Beatriz Sainz De Abajo. Doctorate from the Cordoba University. Professor in the Department of Signal and Communications Theory and Telematics Engineering, in the Valladolid University.
  • Dr. Roberto M. Álvarez. Doctorate in Project Engineering, from the Catalonia Polytechnic University, Spain. Master in Project and Design Management from the Milan Polytechnic, Italy, Professor in the Buenos Aires University, Argentina. Professor in the Iberoamerican International University.
  • Dr. Eduardo García Villena. Doctorate in Project Engineering: Environment, Safety, Quality and Communication from the Catalonia Polytechnic University. Academic Director of the Environmental Area in the Iberoamerican University Foundation.
  •  Dr. Jon Arambarri Basáñez. Doctorate in Project Engineering from the Catalonia Polytechnic University and the Cordoba University. MBA Executive, Institute of Applied Business Economics, Basque Country University. Masters in Telecommunication Engineering, Bilbao School of Engineering. Director of IDi in www.virtualware.es; Multimedia, 3D Animation & Interactive Virtual Environments.
  • Dr. (c) Diego J. Kurtz. Doctorate in Engineering and Knowledge Management from the PPGEGC – UFSC (in process). Master in International Business - Wiesbaden Business School, Germany. Researcher in the Core Management for Sustainability (www.ngs.ufsc.br) and Junior Researcher of the Dynamic SME Project (www.dynamic-sme.org). Program Coordinator and Professor in the Iberoamerican University Foundation.
  •  Dr. (c) Saúl Domingo Soriano. Doctoral candidate at the University of Leon. Master in Business Management from the Barcelona Catalonia Institute of Technology. Master in e-Business Consulting and Information Technology from the Las Palmas University in Grand Canaria, Spain. Director of Master and Specializations Final Project, Iberoamerican University Foundation.
  • Dr. (c) Gabriela Larrea Madinyá. Doctorate in Projects, from the Iberoamerican International University (in process). Masters in Strategic Management from the Catalonia Polytechnic University. Expert in communication and marketing strategies applying new technologies.
  •  Ms. Pedro Chávez Chiclayo. Computer Systems Engineer from the Trujillo Antenor Orrego University (Peru). Master in Computer Science from the Campinas State University in Sao Paulo (Brazil).
  •  Ms. Virginia Saman. Engineer in Computer Management from the St. Mary University Campus Guayaquil Chile. Master in Logistics (France).

FUNIBER Training Scholarships

The Ibero-american University Foundation (FUNIBER) periodically delivers an economic baseline with extraordinary character for scholarships in FUNIBER Training.

To apply for it, you only need to send your application for a scholarship on the website’s main page with the required data, and the evaluation committee will examine the suitability of your candidature to be granted economic aid, in the form of a scholarship in FUNIBER Training.