e-Business

Program Presentation

The Internet is not an option, it is a business. Today, companies have ventured into novel activity scenarios, bringing with it the emergence of new players to suggest the use of new technologies.

This reality forces us to incorporate modern processes to build or rebuild according to the needs of business elements; it implies discussing innovative business models, and the use of Internet technology applied to business processes, encompassing any traditional "e-Business" process.

Importance of training in the e-Business

The e-Business Information Technology program aims to train skilled professionals to develop a strategy and e-business or electronic business within the company’s strategic positioning in the society of information, displayed in a strategic project that covers marketing function, technology development, legal aspects, organizational change and innovation, knowledge management and organizational learning, among others.

Central concepts: e-Business and New Technologies

E-Business can be interpreted as many things, but in pragmatic terms it can be understood as follows:

  • Integration into its business environment, previously integrated, internal systems that allow companies to respond to increasing personalized demands that come through their external information systems.

Create business opportunities on the Internet, not only buying and selling, but also providing services to customers and collaborating with business partners. For example, being able to sell books, knowing how many books have been sold, and to whom, and also answer questions such as: What books will be bought in the future?

Who is the programme for?

The proposed formation methodology, added to clarity, amplitude and didactic design content, allows to direct the Program of e-Business professionals from different areas, with or without experience in the field, wishing to expand and consolidate their knowledge to apply them in the work environment or who wish to focus their career towards management of new technologies in the area of e-business. It is a program for people who are or want to be in ERP management functions or integrated systems, organizational communication on the web, Internet marketing and social networking, technological leaders and innovation projects and ID, consultants and technical advisors, entrepreneurs, generators of internet business, management of sales channels, managers of e-business plans, among others.

Diploma

In approving all subjects and meeting all academic, administrative and financial requirements set and demanded by the Ibero-American University Foundation and the university or entity that governs the program, the respective degree or certificate shall be issued. The name of the degree or diploma to be obtained may vary depending on the legislation of each country and the regulations of each university or entity that issue it.

Program Structure

The estimated duration of the program depends on the academic profile and the requirements demanded by the relevant university.

Regarding the distribution of time, it is established that:

  • Being a distance program and not subject to classroom attendance, a concrete start date is not set, so that the student can enroll at any time, provided there are spaces available.
  • For academic or educational reasons the program has a minimum duration of three months.
  • The maximum time available to conduct the program is one year. In this time period, the student must have submitted all relevant evaluations to the subjects and Resolution Case Study and, in the case of Specialization, Post Graduate or Expert Graduate, the Final Project.

In the case of people with no previous degree, the credit structure of the program is noted in the following table:

  CREDITSa LENGTHb HOURS
1st Part: Subjects 41 6 410
2nd Part: Case Study Resolution 10 3 100
TOTAL 51 9 510

a. The equivalent value of credits can differ according to the university that grants the degree.
b. Length in months.

In the case of people with previous degree and who have coursed a program that require carrying out a final project, the credit structure of the program is noted in the following table:

  CREDITSa LENGTHb HOURS
1st Part: Subjects 41 6 410
2nd Part: Case Study Resolution 10 3 100
3rd Part: Final Project 10 3 100
TOTAL 61 12 610

a. The equivalent value of credits can differ according to the university that grants the degree.
b. Length in months.

Objectives

General Objective:

  • Acquire the necessary knowledge to companies or organizations that include the use of the new technologies and Internet to their business processes, encompassing any traditional process capable of being developed with undoubted improvements of efficiency and cost over the Internet.

Specific Objectives:

  • Display the specific influence and impact of new technologies in the companies.
  • Have the necessary knowledge to interpret phenomena and acts in the field of business.
  • Analyze why and how the Information Society, the New Technologies of Information and environmental consequence, are influencing the new business model of the company.
  • Learn to observe a company, detect its key processes and generate an E-Business Strategy.

Career Opportunities

Some of the career opportunities of the e-Business Information Technology program are:

  • Management of e-Business Project.
  • Manager of technological business projects.
  • Manager of Business Projects based on technologies.
  • External advisor or business consultant in business strategies based on the e-Business approach.

Study Plan

The e-business program consists of:

  • 1ST PART: SUBJECTS (410 HOURS)

The first part allows knowing and understanding the concept of e-Business from the theoretical, conceptual and historical foundations, to its organizational, social and economic implementation. The objective is to achieve a global vision to support the business performance with ecommerce solutions.

The objective is to achieve a global vision to support the business performance with ecommerce solutions.

The relevant subjects and hours that make up this part are shown in the following table:

  SUBJECTS HOURS
1 Management and Strategic Planning 40
2 Reengineering, Strategy and Information of Systems and ICT 40
3 Electronic Commerce and Marketing 60
4 Electronic Security and Legislation 60
5 Business Intelligence and Document Management 60
6 Integration of Company Management Systems 50
7 Information and Change Society 40
8 ICT Project Management 60
  TOTAL 410

These subjects, despite being independent, are self-contained and are structured according to a consistent pedagogical order. Each is divided into basic thematic units or chapter, the content includes printed material to be studied to answer satisfactorily the various assessment activities.

  • 2ND PART: CASE STUDY RESOLUTION (100 HOURS)

The goal is to solve a case of practical approach proposed by the student or the lecturer.

# SUBJECTS HOURS
1 CASE STUDY RESOLUTION 100
  • 3RD PART: FINAL PROJECT (100 HOURS)

The objective is to make a final project of the program aimed at putting into practice the knowledge acquired in the program. The Final Project is done when the regulations governing the program demands it, according to each university or organization issuing the degree or title.

# SUBJECTS HOURS
1 FINAL PROJECT 100

Management

  • Dr. Arturo Ortega-Mansilla. Doctor of Electrical Engineering, by the University of Barcelona. Telecommunications Engineer by the Ramon Llull University, Spain. Coordinator of the IDi Area - Area Projects, FUNIBER.
  • Dr. Jon Arambarri Basáñez. Doctorate in Project Engineering from the Catalonia Polytechnic University and the Cordoba University. MBA Executive, Institute of Applied Business Economics, Basque Country University. Masters in Telecommunication Engineering, Bilbao School of Engineering. Director of IDi in www.virtualware.es; Multimedia, 3D Animation & Interactive Virtual Environments. Academic Coordinator of the Master Program in Strategic Management in Telecommunications and its Specializations.
  • Ms. Angélica Agudelo Reina. Master and Postgraduate degrees in SAP SD and MM (Materials Management - Sales and Distribution). Extensive experience in ERP functional consulting in different sectors of the industry, and analysis of industrial operations. Academic Coordinator of the Master Program in the Strategic Management of Software Engineering and their specializations.

Teaching staff and Authors

  • Dr. Isabel De La Torre Díez. Doctorate in Telecommunication from the Valladolid University. Professor in the Valladolid University on topics linked to telematics services, databases and business intelligence. Postdoctoral Research in Biomedical Informatics.
  • Mr. Fernando Izquierdo Álvarez. Masters in Telecommunication Engineering and HR and Business Management - MBA IESE. Master in Advanced Networking and Internet Services from the Madrid Polytechnic University. Vast experience in new ICT technologies companies. International consultant.
  • Dr. Marina Aguado. Doctorate in Telecommunication from the Basque Country University. MSc. in Management of Manufacturing Systems from the Cranfield University, England. Experience in I D i Projects. Professor in the Basque Country University
  • Dr. David Barrera Gómez. Doctorate in Engineering from the Catalonia Polytechnic University and an MBA from the Barcelona School of Industrial Engineering, UPC. Business, technology and business solutions consultant. Professor in the Iberoamerican International University.
  • DrIzel Marez. Doctorate in Project Engineering: Environment, Safety, Quality and Communication from the Catalonia Polytechnic University. Professor in the Iberoamerican International Universidad.
  •  Dr. Santos Gracia Villar. Doctorate in Industrial Engineering from the Catalonia Polytechnic University. Expert in Cooperation and management Projects.
  • Dr. Beatriz Sainz De Abajo. Doctorate from the Cordoba University. Professor in the Department of Signal and Communications Theory and Telematics Engineering, in the Valladolid University.
  • Dr. Roberto M. Álvarez. Doctorate in Project Engineering, from the Catalonia Polytechnic University, Spain. Master in Project and Design Management from the Milan Polytechnic, Italy, Professor in the Buenos Aires University, Argentina. Professor in the Iberoamerican International University.
  • Dr. Eduardo García Villena. Doctorate in Project Engineering: Environment, Safety, Quality and Communication from the Catalonia Polytechnic University. Academic Director of the Environmental Area in the Iberoamerican University Foundation.
  •  Dr. Jon Arambarri Basáñez. Doctorate in Project Engineering from the Catalonia Polytechnic University and the Cordoba University. MBA Executive, Institute of Applied Business Economics, Basque Country University. Masters in Telecommunication Engineering, Bilbao School of Engineering. Director of IDi in www.virtualware.es; Multimedia, 3D Animation & Interactive Virtual Environments.
  • Dr. (c) Diego J. Kurtz. Doctorate in Engineering and Knowledge Management from the PPGEGC – UFSC (in process). Master in International Business - Wiesbaden Business School, Germany. Researcher in the Core Management for Sustainability (www.ngs.ufsc.br) and Junior Researcher of the Dynamic SME Project (www.dynamic-sme.org). Program Coordinator and Professor in the Iberoamerican University Foundation.
  •  Dr. (c) Saúl Domingo Soriano. Doctoral candidate at the University of Leon. Master in Business Management from the Barcelona Catalonia Institute of Technology. Master in e-Business Consulting and Information Technology from the Las Palmas University in Grand Canaria, Spain. Director of Master and Specializations Final Project, Iberoamerican University Foundation.
  • Dr. (c) Gabriela Larrea Madinyá. Doctorate in Projects, from the Iberoamerican International University (in process). Masters in Strategic Management from the Catalonia Polytechnic University. Expert in communication and marketing strategies applying new technologies.
  •  Ms. Pedro Chávez Chiclayo. Computer Systems Engineer from the Trujillo Antenor Orrego University (Peru). Master in Computer Science from the Campinas State University in Sao Paulo (Brazil).
  •  Ms. Virginia Saman. Engineer in Computer Management from the St. Mary University Campus Guayaquil Chile. Master in Logistics (France).

FUNIBER Training Scholarships

The Iberoamerican University Foundation (FUNIBER) allocates periodically an extraordinary economic item for FUNIBER Training Scholarships.

To apply, please fill out the information request form that appears in the web of FUNIBER or contact directly the Foundation’s headquarters in your country that will inform you if you need to provide some additional information.

Once the documentation is received, the Evaluation Committee will determine your application's eligibility for the FUNIBER Training Scholarship.