Direction and Production of Film, Video and Television

Program Presentation

We live in a society characterized by the exponential growth of the service sector. Many of these are directly related to the communication industry: the areas that are in great demand are film, video and television.

These days, there is a need for people who are trained for public and private, national and regional television; in the development of local and cable television; in the use of digital platforms that facilitate communication processes within institutions, in teaching, publicity, industry and other scenarios.

Therefore, with this specialization, we seek to train professionals within the context of the film industry, video and television production, and the applications of audiovisual multimedia in the creation of new multimedia products for entertainment.

Who is the programme for?

The proposed methodology and the clear and diverse curriculum makes the Direction & Production of Film, Video and Television program designed for:

  • Non-university individuals who wish to specialize in the audiovisual area.
  • Professionals of the audiovisual industry, communication and advertising, who wish to consolidate their knowledge to apply them in their work environment.
  • Certified or Associate Degree Graduates who wish to specialize in audiovisual topics in order to improve their job expectations.


Successful completion of the Program will enable you to be awarded the degree in Direction and Production of Film, Video and Television.

After successfully completing the Program, the student will receive the degree as awarded by the University where they have enrolled.

Program Structure

The estimated duration of the Direction and Production of Film, Video, and Television program is of 540 hours (54 credits)1.

Regarding the distribution of time, it is established that:

  • Being a distance program and not subject to classes, a concrete start date is not set, so students may enroll at any time, provided there are spaces available.
  • The maximum time available for the program is one year. In this time period, the student must have submitted all assignments and the Final Project.

The structure of credits of the program Direction & Production Film, Video and Television is shown in the following table:

1st Part: Subjects 43 9 430
2nd Part: Final Project 11 3 110
TOTAL 54 12 540

a. The equivalent value of credits can differ according to the university that grants the degree.
b. Length in months.


General Objective:

  • The curriculum aims to equip students with skills for design, management and production control, as well as planning and technical processes and expressive image and sound operation, for film, video and television production.

General Objective:

  • To provide knowledge for students to learn to evaluate the implementation of an audiovisual project for Film, Video, or TV.
  • To motivate students to think critically about the production of audiovisual works, to obtain the best possible product and optimizing available resources.
  • To identify the key elements to manage, organize and plan audiovisual projects.
  • To prepare students to participate in the different phases of the development of audiovisual products for film, video, or television.

Career Opportunities

Some of the career opportunities for graduates of the of Direction & Production of Film, Video and Television program are the following:

  • Camera operator.
  • Lighting technician.
  • Technician for video production.
  • Technician in TV production control.
  • Technician for television production.
  • Technician for cinematographic direction.
  • Technician of cinematografic montage.
  • Technician of VTR editing.
  • Video mixer technician.
  • Technician for audiovisual production.
  • Sound technician.
  • Postproduction technician.

Study Plan

The Program of Direction and Production of Film, Video and Television consists of eleven subjects, an appendix and a Final Project.


The first part provides the theoretical, conceptual and historical foundations involved in audiovisual production and, the second, deals with the organizational, social and technological implementation.

The goal is for students to gain an overview of the audiovisual field, through various related multidisciplinary topics.

The corresponding subjects and hours that make up the first part are shown in the following table:

1 Video and television technology 40
2 Design and Organization of Audiovisual Production 40
3 The Audiovisual Script 40
4 Audiovisual Language and Narrative 40
5 Cinema Technology 40
6 Sound Collection, Recording and Post Production 40
7 Evolution of Audiovisual Language and Communication 40
8 Lighting Techniques 40
9 Direction of Photography 40
10 Television Production 40
11 Technical Development 30
  TOTAL 430

These subjects, despite being independent, are structured according to a consistent sequence from simple concepts to increasingly complex ones. Each subject is divided into basic thematic units or chapters, the contents of which include printed material to be studied to answer satisfactorily the tests.


The last phase of the program is devoted to the development of the Final Project.

The objective is to present a document containing the full development of a proposal from the initial idea to its transfer to audiovisual media. As the summary of the program, the project should address the different fields studied.

1 Final Project 110


  • Dr. Silvia Aparicio. Doctora en Ciencias Económicas por la Universidad Autónoma de Madrid y Licenciada en Administración y Dirección de Empresas por la Universidad de Cantabria. Directora Académica Internacional del Área de Desarrollo Directivo, Organización Empresarial y Recursos Humanos de la Fundación Universitaria Iberoamericana, FUNIBER.
  • Dr. Santiago Tejedor. Doctor in Journalism. Professor of the Journalism Department. Autonomous University of Barcelona.

Academic Coordination:

  • Dr. (c) Patricia Martínez. Coordination Area of Communication - FUNIBER.

Teaching staff and Authors

  • Dr. Irene Garcia Rondon. Doctor in Economics from the University of Havana. Specialist in Business Sciences with a Master in Marketing and Sales Management. Expert in Communication, Public Opinion and Media Criticism Research.
  • Dr. Federico Fernandez. Doctor of Science in Education at the University of Barcelona. Researcher at the Department of Projects Engineering from the Polytechnic University of Catalunya-UPC. Expert in Project design and planning. Director of film and video. Researcher and author of numerous publications on production and audiovisual, and the multimedia industry.
  • Dr. Vladimir Vega. Expert in advertising communication techniques. Doctor in Economic Sciences. Master and University Expert in in tourist business management at the University of Las Palmas de Gran Canaria, Spain, University of Matanzas, Cuba. Professor at the University of Matanzas and CONAS Director – Associate Consulters S.A.
  • Dr. Santiago Giraldo Luque. Doctor in Communication and Journalism from the Autonomous University of Barcelona. Master's degree in Communication and Journalism, and Master in Communication and Education. Political Scientist (Bachelor of Arts in Political Science). Author of publications on communication, journalism and citizenship. Researcher and Professor -UAB.
  • Dr. Benito Escobar. Doctor in the Performing Arts - UAB. Bachelor of Arts and aesthetics of the Catholic University of Chile. He is the founder and first president of Chile in NAP (National Association of Playwrights). Expert in expressive techniques of public communication and classroom communication.
  • Dr. Ernesto Negrín. Expert in Protocol and Public Relations. Doctor in Technical Sciences. Master's degree in the Management of Production and Services by the University of Matanzas (Cuba). Consultant in Management and Organizational Communication in various Latin American countries.
  • Dr. Lucía Pérez Sanagustín. Doctor in journalism and new technologies for education, Complutense University of Madrid - Spain. Community manager and communication strategies of educational projects in the Ibero-American Network program of cooperation, ICT and Education (Ministry of Education, Culture and Sport). Doctoral Researcher - Autonomous University of Barcelona-UAB
  • Dr. Fermín Ferrioll. Expert in Market Research. Master in Direction Sciences and Auxiliary professor. Ibero-American International University, Mexico.
  • Dr. Carlos Monte (Montecarlo). A Bachelor's Degree in Fine Arts and PhD: "Narrative Structures in Visual Media" (expected 2013). Film and transmedia narrative Expert. Official Master in "Fiction in film and television. Production and development" in Cinema and TV from the University of Ramon Llull. Extensive experience and involvement in numerous Spanish audiovisual productions. Director of film and video. Prof. at the University of Ramon Llull and the Universitat de Barcelona.
  • Dr. Fidel Ortiz Ordaz. Doctor in Economic Sciences. Researcher and Business Consultant from the University "Saiz Brothers" of Pinar del Rio. Master in Direction from the University of Havana. Postgraduate Degree in: Organizational culture and change; Strategy and Technology with Market Orientation from the University of Seville, Spain.
  • Dr. Alberto Jorge Acosta. General Director of Pictures, Development and Human Resources from the University of Matanzas in Cuba. A Bachelor's degree in Psychology, specializing in the Social and Organizational branch. Specialist in Planning and Strategic Management, Organizational Development and Human Resources Management. Prof. in the School of Management and Administration-EADA, Barcelona, Spain.
  • Dr. Fernando Sabés. Doctor in Audiovisual Communication and Advertising from the Autonomous University of Barcelona. Research in R and D Projects in Spain. Author of numerous scientific and technical publications on topics of Communication. Faculty Professor of Communication Sciences -UAB
  • Dr. (c) Carmen Lili Rodríguez. Doctoral Candidate in Projects. Master's degree in Occupational and Organizational Psychology. Professor in the Area of Businesses – FUNIBER

FUNIBER Training Scholarships

The Iberoamerican University Foundation (FUNIBER) allocates periodically an extraordinary economic item for FUNIBER Training Scholarships.

To apply, please fill out the information request form that appears in the web of FUNIBER or contact directly the Foundation’s headquarters in your country that will inform you if you need to provide some additional information.

Once the documentation is received, the Evaluation Committee will determine your application's eligibility for the FUNIBER Training Scholarship.