Master in Business Administration and Management (MBA)

Program Presentation

Over the past few years, societies and economies of the countries have entered into periods of constant change. At the same time, companies assume greater competition in an increasingly internationalized world, and its cycles are increasingly rapid and frequent. The global connectivity, the increase in life expectancy, new technologies and the excess of information are some of the factors that are reshaping the way of thinking and working, as well as the way of creating added value.

In this changing context, new organizational forms emerge where hierarchy and bureaucracy are no longer the priority, but more collaborative relations and leadership decentralized and humanistic orientation approaches. The game rules are changing and today more than ever there is a need for a continuous adaptation to change and new scenarios that this generates: unstable, uncertain, but also opportunities if we are able to address them with creativity and innovation.

The Master’s Degree in Business Administration and Management (MBA) trains leaders who know how to deal with this increasingly versatile environment and who are able to provide up-to-the-minute solutions. They will develop values such as business acumen, multi-functional skills to identify and promote the interconnectivity between departments and/or projects, flexible thinking, problem-solving ability and skills for working in multicultural teams. The program has a practical and applied approach, and focuses on human skills and business vision that are increasingly important to the business management, in conjunction with the learning of knowledge and experiences oriented to practice and action.

Who is the programme for?

The students of the Master’s Degree in Business Administration and Management (MBA) are qualified professionals to carry out positions of Senior Management and develop a professional career in any of the company's major departments: marketing and commercial management, human resources, finance and accounting, information systems, management or general management, etc.

This Master's Degree program is flexible about the applicant’s profiles, as its structure allows to meet all the business areas and departments.

  • Graduates of business areas; it is the most suitable profile, since they have study experiences and theoretical basis appropriate to assume this master’s degree. Among others, we can consider the graduates in general business administration, and also the graduates in finance, marketing or human resources.
  • Graduates in areas such as engineering, economics or law; graduates in these disciplines are considered to be related because they have a solid foundation that will serve to take on properly many subjects of this master's degree.
  • Graduates from other areas; those graduated in any area that require business knowledge to put into practice in their respective professions.

This third group of students, depending on their previous training, may need to take some additional training that will be adapted to each case in a personalized way. Fundamental knowledge will be taught in the basic subjects.

Diploma

Once the program is successfully finished, the diploma will be issued by the University where the student is enrolled with the sponsorship of the Iberoamerican University Foundation (FUNIBER).

Program Structure

The academic program length of the Master’s Degree in Business Administration and Management (MBA) is 900 hours. Regarding time distribution:

  • Since it is an on-line course, it does not have a specific starting date, so that the student can register at any time, provided that there is enough place.
  • The maximum time available to complete this Master’s Degree is 24 months. In this period of time, the student must have completed all assessments relating to the subjects, as well as the Master’s Degree Final Project or Master’s Degree Thesis.

The credit structure of the Master’s Degree in Business Administration and Management is presented below:

MODULES CREDRITSa HOURS
1st: Project Strategy and Management 7 70
2nd: Company Project 20 200
3rd: Economic, Financial and Administrative Analysis 8 80
4th: Marketing and Globalization 14 140
5th: Human Capital Management 11 110
6th: Production and New Technologies 15 150
7th: Final Project 15 150
TOTAL 90 900

a. One (1) ECTS credit (European Credit Transfer System) corresponds to 25 hours (10 class hours + 15 study hours). If students attending the program are enrolled in a university not belonging to the European Higher Education Area (EHEA), the relationship between credits and hours may vary.

Objectives

General Objective:

  • The aim of the Master’s Degree in Business Administration and Management (MBA) is to train professionals, executives and entrepreneurs in leadership and organizational, departmental and business project management.

Specific Objective:

  • Providing the students a global, strategic and multidisciplinary vision, which is a key element to succeed in international and competitive environments.
  • Deepening in the development of the management skills necessary for the business performance.
  • Encouraging the innovation spirit as a strategic factor in the companies management.
  • Providing tools for the correct financial, accounting and tax analysis.
  • Developing skills for the management of the online and offline marketing.
  • Reinforcing the importance of integration, cooperation and ethics within the company’s structure.
  • Generating a network that may be useful to participants.

Career Opportunities

Professionals who successfully complete the Master’s Degree in Business Administration and Management (MBA) will be able to carry out their tasks in positions such as:

  • Managing Director
  • Responsible for business strategy
  • Area Director or Manager
  • Project Manager
  • Functional Manager
  • Advisor or Counselor
  • Business Strategy Consultant

Study Plan

The program Master’s Degree in Business Administration and Management (MBA) is composed of 23 subjects, including the company plan, the business plan and the final project, in addition to activities such as workshops and case studies.

  • 1st Part: (390 hours)
ACADEMIC YEAR SUBJECTS COMPANY PROJECT I WORKSHOPS CASE STUDIES
1st year Strategic Management and Planning Project 1: Company Plan Workshop 1 Case Study 1
Introduction to Project Managing
Project Planning and Management
Business Administration and Management
Financial Management
Cost Control and Cost Management Workshop 2 Case Study 2
Marketing Management
Market Research and Audience Studies
Digital Marketing, E-Commerce and Branding
International Trade and Economic Integration
  • 2nd PART: (360 hours)
ACADEMIC YEAR SUBJECTS COMPANY PROJECT I WORKSHOPS CASE STUDIES
2nd year Strategic Management of Human Resources Project 2: Business Plan Workshop 3 Case Study 3
Management Techniques and Organisational Leadership
Negotiation and Conflict Resolution Techniques
Team Management Techniques Workshop 4 Case Study 4
Business Ethics and Corporate Social Responsibility
Operations Management and Direction
Logistics
Innovation, Development and Research: Strategies to manage them Workshop 5 Case Study 5
E-Business and its Integration in Corporate Management Systems
Business Intelligence
  • 3rd PART: (150 hours)

FINAL PROJECT

Description of the three parts:

The subjects of the first academic year enable to know and understand areas such as strategy and project management; economic, financial and administrative analysis; and the commercial aspects, marketing and globalization. In addition to such subjects, the Project 1 or Company Plan will be developed, dedicated to the creation of a business idea that will serve as the basis for the development of the Project 2, the Business Plan, which will take place in the second area.

The subjects of the second academic year analyze subjects belonging to the areas of human capital and production and new technologies management. In addition to such subjects, the Project 2 or Business Plan will be developed, which puts into practice the entrepreneurial idea that was designed in the subject Project 1 (Company Plan) in the previous academic year.

Finally, there is the presentation of the final thesis which will put an end to the program and which will culminate the process of the two subjects of Company Project, one for each year.

Description of the Subjects

The Master’s Degree in Business Administration and Management (MBA) consists of 7 blocks or modules with 23 subjects:

# 1st BLOCK: PROJECT STRATEGY AND MANAGEMENT
1 Strategic Management and Planning
2 Introduction to Project Managing
3 Project Planning and Management
# 2nd BLOCK: BUSINESS PROJECT
4 Company Plan
5 Business Plan
# 3rd BLOCK: ECONOMIC, FINANCIAL AND ADMINISTRATIVE ANALYSIS
6 Business Administration and Management
7 Financial Management
8 Cost Control and Cost Management
# 4th BLOCK: MARKETING AND INTERNATIONALIZATION
9 Marketing Management
10 Market Research and Audience Studies
11 Digital Marketing, E-Commerce and Branding
12 International Trade and Economic Integration
# 5th BLOCK: MANAGEMENT OF HUMAN CAPITAL
13 Strategic Management of Human Resources
14 Management Techniques and Organizational Leadership
15 Negotiation and Conflict Resolution Techniques
16 Team Management Techniques
17 Business Ethics and Corporate Social Responsibility
# 6th BLOCK: PRODUCTION AND NEW TECHNOLOGIES
18 Operations Management and Administration
19 Logistics
20 Innovation, Development and Research:Strategies to manage them
21 E-Business and its Integration in Corporate Management Systems
22 Business Intelligence and Document Management
# 7th BLOCK: BUSINESS PROJECT
23 Master’s Degree Final Project
  1. BLOCK 1. PROJECT STRATEGY AND MANAGEMENT

    1. STRATEGIC MANAGEMENT AND PLANNING

      This subject covers the strategic business thinking and provides a training in tools and mechanisms that facilitate the contemporary management, by accepting the change management as something inherent to the unstable and variables environments, in which the organizations are developed.

      Some of the topics covered in this subject are the following:

      CHANGE MANAGEMENT AS A SUBSTRATE FOR STRATEGIC ADMINISTRATION. PERSONAL AND ORGANIZATIONAL CHANGE. RESISTANCE TO CHANGE
      THE STRATEGIC ADMINISTRATION AS A MODEL OF CHANGE. STRATEGIC THINKING. THE SWOT MATRIX AS A STRATEGIC PLANNING INSTRUMENT. THE HUMAN FACTOR.
      STRATEGIC MANAGEMENT IMPLEMENTATION SCENARIOS, VISION AND VALUE SYSTEM. OBJECTIVES AND INDICATORS.
    2. INTRODUCTION TO PROJECT MANAGING

      Project management is the management of all resources necessary for its development. This subject introduces the topic in a general way and establishes a reference framework for the subsequent comprehensive approach, through other more specific subjects, the details of each group of processes or areas of knowledge.

      Some of the topics covered in this subject are the following:

       
      BASIC DEFINITIONS, CONTEXT AND REFERENCE FRAMEWORK. PROJECT MANAGEMENT AND ORGANIZATIONAL CONTEXT. GOVERNANCE AND TYPES OF PROJECTS. INFLUENCE OF THE ORGANIZATIONAL STRUCTURE
      PROJECTS AND PRODUCT LIFE CYCLE. METHODOLOGY FOR PROJECT MANAGING. BODIES OF KNOWLEDGE IN PROJECT MANAGEMENT.
      PROJECT MANAGEMENT PROCESSES. PREVIOUS STUDIES: VIABILITY AND FEASIBILITY. SELECTION OF A PROJECT. MANAGEMENT PROCESSES AND PROCESS GROUPS. RESULTS.
      SUCCESS IN THE PROJECTS. CHARACTERIZATION. CRITICAL FACTORS. MANAGEMENT OFFICES. EVOLUTION AND TRENDS IN THE PROJECTS MANAGEMENT. CERTIFICATIONS.
    3. PROJECT PLANNING AND MANAGEMENT

      Project planning and management are closely linked, since it is impossible to think of management if it is not planned. For this it is necessary to bear in mind some concepts, Project Plan Development and control of its possible changes, definition, management and planning of the project’s scope, and to choose and apply the appropriate techniques to produce an action plan.

      Some of the topics covered in this subject are the following:

      INTEGRATION AND SCOPE OF THE PROJECT
      PROJECT PLAN DEVELOPMENT AND CONTROL OF ITS POSSIBLE CHANGES, DEFINITION, MANAGEMENT AND PLANNING OF THE PROJECT’S SCOPE
      PROJECT PLANNING AND PROGRAMMING. CHOOSING AND APPLYING THE APPROPRIATE TECHNIQUES TO PRODUCE AN ACTION PLAN
      SPECIFIC PROGRAMMING TECHNIQUES, AND PROPER ADMINISTRATION OF THE TIMES.
  2. BLOCK 2. COMPANY PROJECT

    1. COMPANY PLAN

      Its overall objective is to set up a company/business idea and set up the foundations of the plan considering all the phases, variables and factors of interest, both internal and external. The student prepares a global and comprehensive company plan that serves as a conceptual basis for the further development of the business plan, its translation applied.

      Some of the topics covered in this subject are the following:

      NOTION OF ENTREPRENEURSHIP. FACTORS OF SUCCESS AND OF FAILURES IN BUSINESS. INTRODUCTION TO THE METHODOLOGY OF THE COMPANY PLAN AND BUSINESS PLAN.
      PRESENTATION OF THE BUSINESS CONCEPT. IDENTIFICATION OF THE PLAN. FEASIBILITY EVOLUTION AND ANALYSIS. BUSINESS MODEL.
      ENVIRONMENT ANALYSIS. SECTOR ANALYSIS. SWOT ANALYSIS AND COMPANY OBJECTIVES. FORMULATION OF STRATEGIES.INTERNAL AND EXTERNAL GROWTH OF THE COMPANY.
      GENERAL ORGANIZATIONAL AND SOCIETAL ASPECTS. COMPANY LEGAL FORMS. OBLIGATIONS, RIGHTS AND REGULATIONS. THE PROCESS OF SETTING UP A COMPANY.
    2. BUSINESS PLAN

      The student will develop a business plan that will serve as a representation of the company plan that was previously prepared. The aim is to implement the conceptual to the applied. All policies, tools and functional areas necessary to set up a company project or a business will be considered.

      Some of the topics covered in this subject are the following:

      PRELIMINARY CONSIDERATIONS. FROM THE COMPANY PLAN TO THE BUSINESS PLAN. EXECUTIVE SUMMARY.
      THE MARKETING PLAN. INFORMATION AND ANALYSIS. DIAGNOSIS AND COMMERCIAL OBJECTIVES. STRATEGIES, ACTIONS AND TOOLS.
      ECONOMIC-FINANCIAL PLAN OF THE COMPANY. FINANCIAL STATEMENTS. SALES AND CONSUMPTION FORECASTING. OPERATING COSTS. TREASURY. ACCOUNTS, BALANCE SHEETS AND BUDGET.
      HUMAN RESOURCES PLAN. POLICY OF HUMAN TALENT AND LABOR RELATIONS. COMPANY’S ORGANIZATION CHART. RECRUITMENT PLAN.
      TECHNOLOGICAL AND PRODUCTION PLAN. LOGISTICS AND SALES. NECESSARY INFRASTRUCTURE. NEW TECHNOLOGIES, INNOVATION AND DEVELOPMENT.
  3. BLOCK 3. ECONOMIC, FINANCIAL AND ADMINISTRATIVE ANALYSIS

    1. BUSINESS ADMINISTRATION AND MANAGEMENT

      This subject introduces to the students the concepts and techniques of business management and administration, so they will be able to understand the significance, nature and scope of the function of administering a company or managing one of its subsystems. At the same time, students will acquire a general vision of the company, its functions, processes and components, and they will understand the business language.

      Some of the topics covered in this subject are the following:

      THE COMPANY IN CONTEXT. ECONOMIC SECTORS AND COMPANY ACTIVITY. THE COMPANY AS A SYSTEM.
      COMPANY ORGANIZATION. STRUCTURE, FUNCTIONAL AREAS AND ORGANIZATION OF COMPANY PROCESSES.
      COMPANY POLICY, ADMINISTRATION AND MANAGEMENT. STRATEGIC, TACTICAL AND OPERATIONAL. MANAGEMENT FUNCTION AND COMPANY DECISION MAKING.
      COMPANY INTEGRATION: INFORMATION, COMMUNICATION AND KNOWLEDGE.
      SOCIOLOGY, ECONOMICS AND LAW IN THE BUSINESS ENVIRONMENT. SOCIO-ECONOMIC ANALYSIS OF THE COMPANY.
      NEW INTERNATIONAL ECONOMY AND MANAGEMENT. MARKETS GLOBALIZATION AND INTEGRATION. ECONOMIC, INDUSTRIAL AND TECHNOLOGICAL POLICY.
    2. FINANCIAL MANAGEMENT

      This subject aims to highlight the most relevant aspects that conceptually constitute the financial management of any company. The student will learn how to select investments that offer a greater benefit, to ensure a company’s solvency, to optimize the use of financial resources and to control the creation of value.

      Some of the topics covered in this subject are the following:

      PRELIMINARY CONSIDERATIONS. FROM THE COMPANY PLAN TO THE BUSINESS PLAN. EXECUTIVE SUMMARY.
      THE MARKETING PLAN. INFORMATION AND ANALYSIS. DIAGNOSIS AND COMMERCIAL OBJECTIVES. STRATEGIES, ACTIONS AND TOOLS.
      ECONOMIC-FINANCIAL PLAN OF THE COMPANY. FINANCIAL STATEMENTS. SALES AND CONSUMPTION FORECASTING. OPERATING COSTS. TREASURY. ACCOUNTS, BALANCE SHEETS AND BUDGET.
      HUMAN RESOURCES PLAN. POLICY OF HUMAN TALENT AND LABOR RELATIONS. COMPANY’S ORGANIZATION CHART. RECRUITMENT PLAN.
      TECHNOLOGICAL AND PRODUCTION PLAN. LOGISTICS AND SALES. NECESSARY INFRASTRUCTURE. NEW TECHNOLOGIES, INNOVATION AND DEVELOPMENT.
    3. COST CONTROL AND COST MANAGEMENT

      The student will develop a business plan that will serve as a representation of the company plan that was previously prepared. The aim is to implement the conceptual to the applied. All policies, tools and functional areas necessary to set up a company project or a business will be considered.

      Some of the topics covered in this subject are the following:

      PRELIMINARY CONSIDERATIONS. FROM THE COMPANY PLAN TO THE BUSINESS PLAN. EXECUTIVE SUMMARY.
      THE MARKETING PLAN. INFORMATION AND ANALYSIS. DIAGNOSIS AND COMMERCIAL OBJECTIVES. STRATEGIES, ACTIONS AND TOOLS.
      ECONOMIC-FINANCIAL PLAN OF THE COMPANY. FINANCIAL STATEMENTS. SALES AND CONSUMPTION FORECASTING. OPERATING COSTS. TREASURY. ACCOUNTS, BALANCE SHEETS AND BUDGET.
      HUMAN RESOURCES PLAN. POLICY OF HUMAN TALENT AND LABOR RELATIONS. COMPANY’S ORGANIZATION CHART. RECRUITMENT PLAN.
      TECHNOLOGICAL AND PRODUCTION PLAN. LOGISTICS AND SALES. NECESSARY INFRASTRUCTURE. NEW TECHNOLOGIES, INNOVATION AND DEVELOPMENT.
  4. BLOCK 4. MARKETING AND GLOBALIZATION

    1. MARKETING MANAGEMENT

      This subject introduces to the students the concepts and techniques of marketing and commercial management, so they are able to understand the significance, nature and scope of the company’s commercial function. This subject also covers the motivations that encourage to make exchanges and to analyze what actions or strategies are used to generate beneficial transactions for both consumers and businesses that offer goods or services on the market, both at the national and international level.

      Some of the topics covered in this subject are the following:

      MARKETING. MARKETING CONCEPT AND STRATEGY. TRADE ORGANIZATION. TRADE POLICY (STRATEGIC MARKETING). TRADE MANAGEMENT AND ADMINISTRATION (TACTICAL AND OPERATIONAL MARKETING).
      TRADE ANALYSIS (ANALYSIS, SEGMENTATION, CONSUMER-BUYER BEHAVIOR, MARKET RESEARCH). ADAPTATION TO CHANGES IN THE MARKET.
      POLICY, TRADEMARKS MANAGEMENT AND ADMINISTRATION, PRODUCTS AND/OR SERVICES. ADVERTISING AND PROMOTION: INFORMATION AND COMMUNICATION IN MARKETING. COMMERCIALIZATION AND DISTRIBUTION OF THE PRODUCT AND/OR SERVICE.
      MARKETING TECHNIQUES. TRADE SALES AND NEGOTIATION TECHNIQUES. CUSTOMER RELATIONSHIP MANAGEMENT (CRM).
      PROCESS OF PLANNING, IMPLEMENTATION AND CONTROL OF THE MARKETING STRATEGY. DESIGN OF MARKETING STRATEGIES. COMMERCIAL PLAN (MARKETING AND SALES PLAN).
    2. MARKET RESEARCH AND AUDIENCE STUDIES

      This subject has the following objectives: conceptualizing marketing as a scientific discipline and understanding its role as an essential part of the information system of the company's marketing, analyzing the need for market researching and its importance to the organizations, and knowing the various stages of the market research process provided by different authors.

      Some of the topics covered in this subject are the following:

      MARKET RESEARCH AND ITS THEORETICAL CONSIDERATIONS. MARKETING AS A SCIENTIFIC DISCIPLINE. MARKET RESEARCH AS A PROCESS.
      DEFINITION OF THE PURPOSE AND OBJECTIVES OF THE RESEARCH. HYPOTHESES DEVELOPMENT. INFORMATION VALUE.
      DESIGN OF THE RESEARCH. INFORMATION APPROACH AND SOURCES. TOOLS AND METHODOLOGIES.
      CONSTRUCTION OF THE DATA COLLECTION TOOL. INFORMATION PROCESS AND ANALYSIS. RESULTS PRESENTATION.
      AUDIENCE STUDIES: CONCEPTUALIZATION, OBJECTIVES, INDICATORS, AND MEDIATION.
    3. DIGITAL MARKETING, E-COMMERCE AND BRANDING

      The student will explore strategies and tools of online marketing and social networks, their integration in the field of the company’s external relations and its relationship with the offline marketing. The students will also know and understand the e-Commerce in the organizations scope, as well as the policy and management of trademarks, both offline and online.

      Some of the topics covered in this subject are the following:

      DIGITAL MARKETING. DIGITAL ENVIRONMENT STUDY AND FRAMEWORK. LEGAL ASPECTS. POSITIONING AND PROMOTION TOOLS. WEB ANALYSIS, EMAIL MARKETING AND MOBILE MARKETING.
      SOCIAL NETWORKS DEVELOPMENT AND MANAGEMENT COMMUNITY MANAGER FIGURE. CRISIS MANAGEMENT.
      INTRODUCTION TO THE E-COMMERCE. MARKETING: FIELD’S ORGANIZATION FOR ITS APPLICATION IN NETWORK. INFORMATION SOCIETY ON THE INTERNET.
      TRADEMARKS MANAGEMENT: CONCEPT, VALUE AND STRATEGY. TRADEMARK PROTECTION: BRANDING TECHNIQUES AND TOOLS IN THE OFF AND ONLINE AREAS.
    4. INTERNATIONAL TRADE AND ECONOMIC INTEGRATION

      This subject analyzes the different existing theories through history on international trade, explains the different existing alternatives to internationalize products and services, the forms of integration of the countries with the aim of encouraging international trade and it exposes the role of IT, especially the Internet, in the international trade field.

      Some of the topics covered in this subject are the following:

      INTERNATIONAL TRADE: CAUSES AND ORIGIN, BENEFITS AND BARRIERS, TYPES OF FINANCING.
      THE PRACTICE OF INTERNATIONAL TRADE. THE COMPANY’S GLOBALIZATION. OFFSHORING. TARIFFS. EXCHANGE RATES AND FINANCIAL MARKETS.
      INTERNATIONAL BODIES. GLOBAL REALITY. ECONOMIC GLOBALIZATION.
      INTEGRATION PROCESS. FREE TRADE TREATIES. CUSTOMS UNIONS. COMMON MARKETS.
      COMPANY AND GLOBAL ENVIRONMENT. GLOBALIZATION, INFORMATION AND COMMUNICATION. E-COMMERCE IN GLOBALIZATION.
  5. BLOCK 5. HUMAN CAPITAL MANAGEMENT

    1. STRATEGIC MANAGEMENT OF HUMAN RESOURCES

      This subject enables the students to design the conceptual and methodological framework in order to recognize the strategic and systemic approach of the current Human Resources Management (HRM) as a process that enables to diagnose, project and control it. It also exposes the strategy of human talent that must be followed in an institution, by using the necessary techniques and instruments; and it teaches how to identify and optimize templates together with the consideration of its main tangible and intangible indicators.

      Some of the topics covered in this subject are the following:

      HUMAN RESOURCES MANAGEMENT FROM A STRATEGIC PERSPECTIVE. FUNCTIONAL MODEL OF HUMAN RESOURCE MANAGEMENT. HUMAN TALENT.
      TECHNOLOGY TO DIAGNOSE, PROJECT AND CONTROL THE HUMAN RESOURCES MANAGEMENT. USING THE BEER’S MAP FOR THE PRELIMINARY DIAGNOSIS.
      HUMAN RESORUCES STRATEGIC PLANNING AND TEMPLATES OPTIMIZATION INTEGRATION AND SYSTEMIC PROCESS. DETERMINATION AND OPTIMIZATION OF TEMPLATES.
    2. MANAGEMENT TECHNIQUES AND ORGANIZATIONAL LEADERSHIP

      The aim of this subject is to be familiar with and deepen in the styles of leadership and administration, their relationship, differences, importance and theoretical approaches, as well as the skills and abilities necessary for their exercise.

      Some of the topics covered in this subject are the following:

      INTRODUCTION TO THE IMPORTANCE OF LEADERSHIP AND BUSINESS ADMINISTRATION. ADMINISTRATION AND SOCIAL PSYCHOLOGY. DEFINITION, DIFFERENCES AND FUNCTIONS OF THE LEADER AND THE EXECUTIVE. CORPORATE CULTURE, VALUES AND PROCESSES OF CHANGE.
      STUDY OF ADMINISTRATION AND LEADERSHIP. HISTORICAL EVOLUTION. LEADERSHIP STYLES. TYPES OF LEADERSHIP STYLES. ESSENTIAL PRINCIPLES OF THE LEADERS IN MANAGING PEOPLE.
      SKILLS AND ABILITIES OF THE LEADER AND THE EXECUTIVE: TECHNIQUES AND TOOLS. SKILLS AND ABILITIES OF THE LEADER AND THE EXECUTIVE. LEVEL OF PERFORMANCE. ASSESSMENT OF PERSONAL CHARACTERISTICS. TECHNIQUES AND TOOLS FOR THE LEADER'S JOB.
    3. NEGOTIATION AND CONFLICT RESOLUTION TECHNIQUES

      This subject contains information to help students understand the theoretical and practical aspects related to the conflict and the most common resolution strategies: negotiation, mediation and arbitration, among others.

      Some of the topics covered in this subject are the following:

      INTRODUCTION TO CONFLICT ANALYSIS. THEORIES ON THE ORIGIN AND CAUSES. TYPES OF CONFLICTS. FORMS OF EXPRESSION. PHASES OR STAGES OF CONFLICTS. CONSEQUENCES OF CONFLICTS.
      STRATEGIES OR METHODS TO RESOLVE CONFLICTS. CONFLICT MANAGEMENT (PHASES AND RESOLUTION CURVE). INTRODUCTION TO CONFLICT RESOLUTION STRATEGIES. NEGOTIATION STRATEGIES. MEDIATION STRATEGY (FACILITATION AND CONSULTATION). ARBITRAGE STRATEGY.
      COMPETENCIES, SKILLS AND ABILITIES TO RESOLVE CONFLICTS. NECESSARY EMOTIONAL COMPETENCIES. PERSONAL COMPETENCIES, SOCIAL COMPETENCIES. SOCIAL SKILLS. COMPETENCIES RELATED TO WHAT IS COMMERCIAL. SKILLS OF THE SPECIALISTS IN CONFLICT RESOLUTION.
    4. WORK TEAMS MANAGEMENT TECHNIQUES

      This subject provides students with skills in the conduct of work teams and, at the same time, trains them in a group of tools and mechanisms to facilitate this important edge in the contemporary world, on the basis of accepting the change of styles and methods of leadership as something indisputable in the variable environment in which organizations are developed.

      Some of the topics covered in this subject are the following:

      WORK TEAMS. TEAM FORMATION. DIFFERENCES BETWEEN GROUPS AND WORK TEAMS. HIGH PERFORMANCE SYSTEMS AND PARTICIPATORY MANAGEMENT. RULES AND REGULATIONS OF THE TEAM WORK. CHARACTERISTICS OF THE EFFECTIVE TEAMS. CONFLICTS MANAGEMENT.
      MAIN TOOLS TO IMPROVE TEAMS INTERACTION BETWEEN INDIVIDUAL AND COLLECTIVE INTERESTS. SELF-REALIZATION. LEADERSHIP AND SELF-DIRECTED TEAMS. EMOTIONAL INTELLIGENCE. SOCIOMETRIC NETWORKS. SOCIOGRAM. ASSESSMENT TEST. PSYCHODRAMA. MEETINGS AND WORK SESSIONS IN TEAMS. INTERACTION METHOD. THE DELEGATION, THE AUTONOMY AND THE INDEPENDENCE. MANAGEMENT BY OBJECTIVES AND RESULTS.
      TEAM DECISION MAKING. EMPOWERMET. FACTORS ON WHICH THE DECISION-MAKING PROCESS DEPENDS. TECHNIQUES OF IDEAS GENERATION. TECHNIQUES FOCUSED ON REACHING CONSENSUS. TECHNIQUES FOCUSED ON ORGANIZING IDEAS. CREATIVITY. MENTAL LOCKS
    5. BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

      This subject provides the main concepts for the students to master the importance and validity of the Business Ethics and Corporate Social Responsibility, and to recognize them as an effective tool to achieve competitiveness. Students will learn the concept of ethics and social responsibility, its validity and universal character, as well as the ethical standards and their relationship with the business efficiency. Students will also dominate the relationship between business ethics, values, competitiveness, efficiency and effectiveness, and will be able to establish the ways and actions necessary for the company to have an ethical and responsible behavior.

      Some of the topics covered in this subject are the following:

      FOUNDATIONS OF BUSINESS ETHICS AND SOCIAL RESPONSIBILITY. HISTORICAL EVOLUTION AND ETHICS DEFINITION. STUDY METHDOLOGY ETHICAL STANDARDS AND BUSINESS EFFICIENCY. FUNDAMENTAL PRINCIPLES OF BUSINESS ETHICS.
      CONCEPT OF BUSINESS AND SOCIETY. SMES’ PROBLEMS. THE COMPANY AS A SYSTEM AND AN INTEGRAL PART OF THE SOCIETY. THE COMPANY AS A PRODUCTIVE SYSTEM. ETHICS AND SOCIETY. COMPANY’S SUSTAINABLE MANAGEMENT. RESPONSIBILITY FOR CUSTOMERS, EMPLOYEES AND OTHER STAKEHOLDERS.
      THE HUMAN FACTOR AS THE CENTER OF BUSINESS ETHICS AND SOCIAL RESPONSIBILITY HUMAN AND INTELLECTUAL CAPITAL EVOLUTION. CONJUGATION OF ORGANIZATIONAL CLIMATE, COMMUNICATION AND AUTHORITY TO DETERMINE ETHICAL VALUES.
  6. BLOCK 6. PRODUCTION AND NEW TECHNOLOGIES

    1. OPERATIONS MANAGEMENT AND ADMINISTRATION

      This subject covers the activities included in the management of operations and logistics from the more strategic aspects linked to long-term decisions, as the design and the definition of the product (what do we offer?) and the design and analysis of the process (how do we get it?), passing by the tactical decisions and operational planning present in the activity in the short to medium term (how much, how and where do we offer it?), with the undisputed support of the logistics activities that make the plan viable.

      Some of the topics covered in this subject are the following:

      DESIGN OF PRODUCTION SYSTEMS. FORECASTS. PRODUCTION PLANNING AND CONTROL. SYNCHRONIZED PRODUCTION SYSTEMS.
      SUPPLIES CHAIN MANAGEMENT. LOGISTICS COSTS. LOGISTICS AS A SERVICE. GLOBAL SUPPLY LINES AND DISTRIBUTION. LOGISTICS AND SUPPLY CHAIN IN THE STRATEGY. GENERATION OF VALUE, STRATEGY AND PLANNING. AREAS OF LOGISTICS PLANNING.
      THE ROLE OF PURCHASING AND SUPPLY. OBJECTIVES AND IMPORTANCE AND ITS RELATIONSHIP WITH THE REST OF THE COMPANY. STRATEGIC PLANNING OF THE PURCHASING FUNCTION. ANALYSIS OF PURCHASING PROCESSES MODEL.
    2. LOGISTICS

      This subject will know and understand the concept of logistics within the organizational operations to dominate the management of the acquisition, movement, and storage of products, inventory control, and the information associated with all of them.

      Some of the topics covered in this subject are the following:

      CONCEPTUAL FRAMEWORK OF LOGISTICS. LOGISTICS SYSTEM MANAGEMENT. SUPPLIES CHAIN. PLANNING.
      INVENTORY MANAGEMENT. DEFINITION AND TYPES OF INVENTORY. MEASUREMENT OF THE INVENTORY SYSTEMS PERFORMANCE. INVENTORY COSTS. DISTRIBUTION OF INVENTORIES BY VALUE. INVENTORY SYSTEMS.
      WAREHOUSE MANAGEMENT. VISION OF THE WAREHOUSE MANAGEMENT. CRITERIA. PACKAGING.
      PROVISIONING. OBJECTIVES OF THE PURCHASING FUNCTION. STRATEGIC PLANNING OF THE PURCHASING FUNCTION. ANALYSIS MODELS.
    3. INNOVATION, DEVELOPMENT AND RESEARCH: STRATEGIES TO MANAGE THEM

      The aim of this subject is to know and understand the basic concepts of a management system of innovation and develop the capacity for implementing them; to define an innovation project and the phases, elements, tools and variables that comprise it; and to effectively know the existing regulations when it comes to innovation.

      Some of the topics covered in this subject are the following:

      INNOVATION: HISTORICAL EVOLUTION, CONCEPT AND IMPLEMENTATION STRATEGIES. EXPERIMENTAL DEVELOPMENT. IMPROVEMENT OF THE COMPETITIVENESS THROUGH INNOVATION.
      INNOVATION PROJECTS: DEFINITION, STAGES, MANAGEMENT AND COMPLETION.
      TOOLS TO INNOVATE: CREATIVITY, ANALYSIS AND PROTECTION. TECHNOLOGICAL SURVEILLANCE.
      INNOVATION STANDARDIZATION. THE UNE RULES IN INNOVATION.
    4. E-BUSINESS AND ITS INTEGRATION IN CORPORATE MANAGEMENT SYSTEMS

      This subject gives a broad and extensive vision of the concept and notion of business integration through information by reviewing the integration from the organizational and technological aspect, and the essential concepts of the integration based on ICTs such as ERP, SCM and CRM.

      Some of the topics covered in this subject are the following:

      ORGANIZATIONAL VISION OF INTEGRATION: SUPPLIES, CUSTOMERS AND SYSTEMS. FOUNDATIONS. VALUE CHAIN. EXAMPLE OF SUPPLY CHAIN INTEGRATION.
      TECHNOLOGY VISION OF INTEGRATION: CONCEPTUAL ASPECTS OF E-BUSINESS INTEGRATION. IMPORTANCE OF E-BUSINESS. ORGANIZATIONAL CHANGE. BUSINESS STRATEGY. E-BUSINESS: IMPLEMENTATION.
      SYSTEMS FOR ENTERPRISE PLANNING (ERP). CONCEPTUAL ASPECTS. INTEGRATION IN THE INFORMATION MANAGEMENT. INTEGRATION OF THE ERPS. SELECTION OF THE SUPPLIER. STRATEGIC IMPACT IN THE RETURN OF THE INVESTMENT.
      HUMAN RESOURCES MANAGEMENT IN THE DIGITAL ERA. THE CHANGE IN THE COMPANIES. TECHNOLOGY IN THE HUMAN RESOURCES MANAGEMENT.
      SUPPLIERS AND CUSTOMERS RELATIONSHIPS MANAGEMENT SUPPLIES CHAIN. SRM IMPLEMENTATION IN THE E-BUSINESS. CUSTOMER RELATIONSHIP MANAGEMENT (CRM).
    5. BUSINESS INTELLIGENCE

      This subject enables to learn about the Business Intelligence field, its business and technical aspects, to then finish with a review of the impact in the management of the information and documentary contents.

      Some of the topics covered in this subject are the following:

      FOUNDATIONS OF BUSINESS INTELLIGENCE. DEFINITION. INFORMATION, INFORMATION SYSTEMS AND BUSINESS INTELLIGENCE. ORGANIZATIONAL IMPACT.
      INFORMATION STORAGE: FOUNDATIONS OF DATA WAREHOUSING. ALIGNMENT OF TECHNOLOGY WITH BUSINESS OBJECTIVES.
      VERIFICATION TOOLS AND TECHNIQUES FOR THE INFORMATION DISCOVERY. VERIFICATION TOOLS AND TECHNIQUES AND INFORMATION SEARCH. DATA MINING APPLICATIONS.
      ACCESS AND RETRIEVAL OF TEXTUAL INFORMATION AND DOCUMENT MANAGEMENT. THE PROBLEM OF ACCESS TO INFORMATION. TEXT ANALYSIS TOOLS.
  7. BLOCK 7. FINAL PROJECT

    1. MASTER'S DEGREE FINAL PROJECT

      Although in the International Master’s Degree in Business Administration and Management introduction this block is the last one, it is proposed to start in the concrete development of the Final Project once the subjects above have been studied and evaluated, according to the training itinerary described in the Virtual Campus.

      The procedure for the Final Project’s development, from start to finish, is described in the Final Project Rules, accessible from the Virtual Campus. These Rules, structured in three phases, with their corresponding steps, are the guide to be followed by the students in order to develop their Final Project in a satisfactory manner.

      Throughout the whole process, the student can rely on the advice of academic staff, and on a director of FP, who is an expert in the object of study.


Nota: The content of the learning programme may undergo minor modifications to account for ongoing curricular updating.

Management

Universidad Europea del Atlántico (UNEATLANTICO)

  • Dr. Rubén Calderón Iglesias. European University of the Atlantic’s Chancellor.

Fundación Universitaria Iberoamericana (FUNIBER)

  • Dra. Silvia Aparicio. PhD in Economics from the Universidad Autónoma de Madrid and Degree in Business Administration and Management from the University of Cantabria. International Academic Director of the Management Development, Business Organization and Human Resources Area of the Iberoamerican University Foundation (FUNIBER).
  • Msc. Carlos Marcuello Recaj. Official Interuniversity Master's Degree (c) in Economic History by the University of Barcelona, the Autonomous University of Barcelona and the Univeristy of Zaragoza. Master's Degree in International Relations by the Catholic University of Avila. Moreover, he holds an Undergraduate in Human Resources by the University of Murcia. Academic coordinator, professor and tutor in the Iberoamerican University Foundation, FUNIBER.

Teaching staff and Authors

  • Dr. David Barrera Gómez. PhD in Business Administration Engineering and Masetr’s Degree from the Universitat Politècnica de Catalunya, Spain. Business, technology and business solutions consultant. Teacher at the International Iberoamerican University.
  • Dr. Roberto M. Alvarez. PhD in Project Engineering from the Universitat Politècnica de Catalunya, Spain. Master’s Degree in Project Management and Design, Polytechnic University of Milan, Italy. Teacher at the University of Buenos Aires, Argentina. Teacher at the International Iberoamerican University.
  • Dr. Sergio Balarezzo Saldaña. PhD in Industrial Engineering from the University of Barcelona, Spain. Chancellor of Research and Teacher at the University of Piura, Peru. Researcher in the operations and projects management.
  • Dr. Manuel Maeda Takeuchi. Professor of Engineering Programs and Business Administration, University of Piura, Peru. Management experience in administration, corporation projects, operations and finance administration.
  • Dr. Cristina Hidalgo González. PhD in Business Sciences from the University of Leon, Spain. Holder Teacher of the Applied Economics Department at the University of Leon.
  • Dr. Olga Capó Iturrieta. PhD in Projects Engineering (Environment, Safety, Quality and Communication) from the Universitat Politècnica de Catalunya, Spain. Responsible for the Area of Projects at theInstituto de Investigaciones Agropecuarias (INIA), Chile.
  • Dr. Luis Fernández Estrada. Member of the Real Academia de Jurisprudencia y Legislación of Spain. PhD in Law from the University of Barcelona, Spain. Teacher at the European University of the Atlantic. Experience as a consultant for several international organizations in Eastern Europe, Central Asia and the Middle East.
  • Dr. Eduardo García Villena. PhD in Projects Engineering (Environment, Safety, Quality and Communication) from the Universitat Politècnica de Catalunya, Spain. Academic Director of the Environment Area of the Iberoamerican University Foundation.
  • Dr. Salvador Rus Rufino. PhD in Philosophy from the University of Barcelona, Spain. PhD in History from the University of Barcelona, Spain. Holder Teacher and Director of the Chair of Family Business History, University of León.
  • Dr. Arturo Ortega. PhD in Electronic Engineering from the University of Barcelona, Spain. Telecommunications Engineer. Director of Research, Development and Innovation at the Iberoamerican University Foundation.
  • Dr. Jorge Crespo. PhD in Construction Engineering from the University of Barcelona, Spain. Teacher at the European University of the Atlantic, Spain. Consultant and Researcher.
  • Dr. José Antonio Trigueros. PhD in Economics and Business Sciences from the Universidad Autónoma de Madrid, Spain. Teacher of the Department of Financial Economics and Accounting at the Miguel Hernández University (UMH) of Elche - Alicante (Spain)
  • Dr. Juan Luis Martín Ayala. PhD in Psychology from the University of the Basque Country, Spain. Master’s Degree in Mental Health at the Universidad de Deusto, Spain. Expert on Family Mediation. Director of the Master's Degree in Mediation and Conflict Resolution and its specializations at the Iberoamerican University Foundation.
  • Dr. (c) Carmen Lilí Rodríguez Velasco. PhD in Education from the Iberoamerican International University (in process); Master’s Degree in Labor and Organizational Psychology and Degree in Psychology at the University of La Habana, Cuba. International Academic Coordinator of the Management Development, Business Organization and Human Resources Area, FUNIBER.
  • Dr (c). Saúl Domingo Soriano. PhD candidate in Business Sciences, University of Leon. Master’s Degree in General Business Management, Institut Català de Tecnologia, Barcelona. Master’s Degree in Consultancy and Information Technologies, E-business, Las Palmas de Gran Canaria University, Spain. Director of Master's Degree and Specializations Final Projects, FUNIBER.
  • Dr (c). Diego J. Kurtz. PhD in Engineering and Knowledge Management from the PPGEGC - UFSC (in process). Master's Degree in International Business at the Wiesbaden Business School, Germany. Researcher at the Núcleo de Gestão para a Sustentabilidade (www.ngs.ufsc.br) and Junior Researcher of the Proyecto Dynamic SME (www.dynamic-sme.org). Program Coordinator and teacher at FUNIBER.
  • Dra (c). Julién Brito Ballester. PhD in Projects from the Iberoamerican International University (in process). Master’s Degree in Labor and Organizational Psychology, University of La Havana, Cuba. Master's Degree in Human Resources Management from the Universitat Autònoma de Barcelona. Master's Degree in Systemic Coaching from the Universitat Autònoma de Barcelona. International Consultant and Expert in Human Resources Management, Training, Development and Professional Skills.
  • Dra (c). Diana Patricia Cortés Díaz. Doctorate in Projects, by the Iberoamerican International University (in process). Master’s Degree in Human Resources and Knowledge Management, University of Leon, Spain. Specialized Consultant in Labor Law and Social Security. Program coordinator and professor of FUNIBER.
  • Dra (c). Andrea Gutiérrez Jiménez. PhD in Projects from the Iberoamerican International University (in process). Master’s Degree in Human Resources and Knowledge Management at the University of Leon, Spain. Program coordinator and professor of FUNIBER.
  • Dra (c). Daniela Torrico Villarroel. PhD in Projects, Marketing research, from the Iberoamerican International University (in process). Master’s Degree in Business Administration (La Salle Business Administration). Master's Degree in Marketing and Commercial Distribution (Universitat Politècnica de Catalunya). Program coordinator and professor of FUNIBER.
  • Dra (c). Lina Pulgarín Osorio. PhD in Projects from the Iberoamerican International University (in process). Master’s Degree in Integrated Management: Prevention, Environment and Quality at the Universitat Politècnica de Catalunya. Program coordinator and professor at FUNIBER.
  • Dra (c). María Fernanda Figueroa. PhD in Projects from the Iberoamerican International University (in process). Master's Degree in Sports Strategic Management (Marketing, Finance and Taxation Management in Sports Entities) at the Universitat de Barcelona. Coordinator and Teacher at FUNIBER.
  • Msc. Antonio Vega. Diploma in Business Administration and Management from ESADE. Master's Degree in Human Resources Management and Consulting in Organizations from the University of Barcelona. Coach and Consultant in Strategic Planning, Leadership and Organizational Development. President in Fundación Humaniza.
  • Msc. María Eugenia Luna Borgaro. Master’s Degree in Human Resources and Knowledge Management, University of Leon, Spain. Expert in Human Resources and Leadership Skills Management. Teacher at FUNIBER.

FUNIBER Training Scholarships

The Iberoamerican University Foundation (FUNIBER) allocates periodically an extraordinary economic item for FUNIBER Training Scholarships.

To apply, please fill out the information request form that appears in the web of FUNIBER or contact directly the Foundation’s headquarters in your country that will inform you if you need to provide some additional information.

Once the documentation is received, the Evaluation Committee will determine your application's eligibility for the FUNIBER Training Scholarship.