e-Business in Tourism Management

Program Presentation

The internet today is no longer an option, it is a business opportunity. Companies have ventured into innovative scenarios, creating new players and the use of new technologies.

This reality forces us to incorporate modern elements to generate or reconstruct processes according business needs; it implies discussing innovative business models, and the use of internet technology applied to business processes, while encompassing traditional "e-Business".

In this context, the Specialization of e-Business in Tourism Management aims to train professionals in developing strategies for e-business within the company’s strategic position in the information society. The program includes a strategic project that covers marketing, technology development, legal aspects, organizational change and innovation, knowledge management and organizational learning, among others.

Who is the programme for?

The proposed methodology and clear and diverse curriculum makes the Specialization in E-Business in Tourism Businesses program designed for people from different areas, with or without experience in the fields. The purpose is to extend and consolidate knowledge and its application in the work environment or to focus on a career in management of new technologies in the e-business area

Diploma

Diplomas will be awarded by the University where enrolled, with the approval of the Ibero-American University Foundation (FUNIBER).

Program Structure

The degree and estimated length of the E-Business in Tourism Businesses program, is 400 hours (40 credits)1.

Regarding the distribution of time it states that:

  • Since it is a distance program and not subject to class attendance, a specific start date is not set, so students may enroll at any time, provided there are spaces available.
  • For academic reasons the program has a minimum duration of three months.
  • The maximum time available for the completion of the program is nine months. During this time, the student must have completed all assignments, and a Final Project in the case of Specialization, Postgraduate or Expert Graduate degrees. In the case of anAssociate Degree, exempt from the Final Project, the maximum length is six months.

The credit structure of the E-Business in Tourism Businesses, program is shown in the following table:

  CREDITSa LENGTHb HOURS
TOTAL 40 9 400
1st Part: Subjects 30 6 300
2nd Part: Final Project 10 3 100

a. The equivalent value of credits can differ according to the university that grants the degree
b. Length in months

Objectives

General objectives:

  • To acquire the necessary knowledge for businesses or tourism organizations to incorporate use of new technologies and internet in their business processes. This includes all traditional processes capable of being developed over the internet with improvements in efficiency and cost.

Specific objectives:

  • To show the influence and impact of specific new technologies on the tourism industry.
  • To gain the necessary knowledge to interpret phenomena and events in the tourism field, from a destinations point of view as well as from a business perspective.
  • To define the main forces behind the new tourism model as an alternative to traditional mass tourism.
  • To analyze how and why the information society, new information technologies and environmental consequences, are influencing new models of tourism.
  • To learn to observe and detect essential business processes and generate an e-business strategy.

Career Opportunities

Some career opportunities for the Specialization in e-Business in Tourism Businesses program are:

  • E-business project management and business related to tourism activities.
  • Project director in technological businesses.
  • Project director in businesses based on technology.
  • External advisor or business consultant in business strategies based on an e-business approach applied to tourism.

Study Plan

The E-Business in Tourism Businesses program is made up of seven subjects and, in the case of Specialization, Postgraduate or Expert Graduate, of a Final Project.

  • 1ST PART: SUBJECTS

The first part teaches the concept of e-business, from its theoretical, conceptual and historical foundations, to its organizational, social and economic implementation.

The goal is for students to acquire a global view of online support for a tourism business along with strategies and e-business solutions.

The corresponding subjects and hours that make up the first part are shown in the following table:

  SUBJECTS HOURS
  TOTAL 300
1 ICTs in the tourism industry 50
2 Distance Management 20
3 Knowledge Management and Organizational Learning> 50
4 Information and Change Society 40
5 e-Business and Integration with Corporate Management Systems 30
6 Internet business tourism and strategies 50
7 Commerce and Electronic Marketing 60

These subjects, despite being independent, are self-contained and are structured according to a consistent teaching sequence. Each is divided into basic topics or chapters and the content includes printed material to be studied in order to satisfactorily answer the different assessment activities.

  • 2ND PART: FINAL PROJECT

In the case of Specialization, Postgraduate or Expert Graduate degrees, the last phase of the program is devoted to the Final Project, which can be carried out at the same times as the first part if the student prefers.

The Project should make reference to some of the fields studied or their relation, both theoretical as well as applied.

  SUBJECTS HOURS
1 FINAL PROJECT 100

Management

  • Dr. Arturo Ortega-Mansilla. Dr. Arturo Ortega-Mansilla. Doctor of Electrical Engineering, by the University of Barcelona. Telecommunications Engineer by the Ramon Llull University, Spain. Coordinator of the IDi Area - Area Projects, FUNIBER.
  • Dr. Jon Arambarri Basáñez. Doctorate in Project Engineering from the Catalonia Polytechnic University and the Cordoba University. MBA Executive, Institute of Applied Business Economics, Basque Country University. Masters in Telecommunication Engineering, Bilbao School of Engineering. Director of IDi in www.virtualware.es; Multimedia, 3D Animation & Interactive Virtual Environments. Academic Coordinator of the Master Program in Strategic Management in Telecommunications and its Specializations.
  • Dr. (c). Saúl Domingo Soriano. Doctoral candidate at the University of Leon. Master in Business Management from the Barcelona Catalonia Institute of Technology. Master in e-Business Consulting and Information Technology from the Las Palmas University in Grand Canaria, Spain. Director of Master and Specializations Final Project, Ibero-american University Foundation.
  • Ms. Angélica Agudelo Reina. Máster y Postgrado en SAP MM y SD (Materials Management – Sales and Distribution). Amplia experiencia en consultoría funcional de ERP’s en diferentes sectores de la industria, y en análisis de operaciones industriales. Coordinadora Académica del Programa Máster en Dirección Estratégica de Tecnologías de la Información y sus Especializaciones.

Teaching staff and Authors

  • Dr. Eugeni Aguiló Pérez. Professor, Department of Applied Economics in the University of the Balearic Islands.
  • Dra. Natividad Juaneda Sampol. Professor of Applied Economics in the University of the Balearic Islands.
  • Dra. María Pilar Rodríguez Fernández. Associate Professor in the Department of Economics and Statistics in the University of Leon, Spain.
  • Dra. Maria Jesús Sánchez Muñoz. Associate Professor in the Department of Geography and Geology, University of Leon, Spain.
  • Dr. Antonio Maya Frades (EPD).Doctorate in Geography. Professor in the University of Leon, Spain.
  • Dra. Alina Celi Frugoni. Doctorate in Law from the University of Alicante, Spain. Master of Administrative and Economic Law from the University of Montevideo, Uruguay. Postgraduate in Environmental Law from the Buenos Aires Austral University, Argentina.
  • Dr. David Barrera Gómez. Doctorate in Engineering from the Catalonia Polytechnic University and an MBA from the Barcelona School of Industrial Engineering, UPC. Business, technology and business solutions consultant. Professor in the Iberoamerican International University
  • Dr. Marco Antonio Robledo Camacho. Associate Professor in the Department of Economics and Business, University of the Balearic Islands.
  • Dr. Julio Batle Llorente. Associate Professor in the Department of Economics and Business, University of the Balearic Islands.
  • Dr. Ernesto Negrín Sosa. Doctorate in Technical Sciences. Master in Production and Services Management. Tourism Management Certification.
  • Dr. Onofre Martorell Cunill. Associate Professor in the Department of Economics and Business, University of the Balearic Islands.
  • Dr. José Ulises Rodríguez Barboza. Doctorate in Civil, Channels and Ports Engineering from the Catalonia Polytechnic University. Professor in the Peruvian University of Applied Sciences. Professor in the Iberoamerican International University.
  • Dr. Raúl Sardinha. Professor in the Piaget Institute, Portugal.
  • Dra. Cristina Hidalgo González. Doctorate in Business Administration Quality Control from the University of Leon, Spain. Associate professor in the Applied Economics Department in the University of Leon.
  • Dr. Eduardo García Villena. Doctorate in Project Engineering: Environment, Safety, Quality and Communication from the Catalonia Polytechnic University. Academic Director of the Environmental Area in the Iberoamerican University Foundation.
  • Dra (c). Lina Pulgarín Osorio. Doctorate in Projects, from the Iberoamerican International University (in process). Masters in Integrated Management: Prevention, Environment and Quality from the Catalonia Polytechnic University. Program Coordinator and Professor in the Iberoamerican University Foundation.
  • Dr (c). Saúl Domingo Soriano.Doctoral candidate at the University of Leon. Master in Business Management from the Barcelona Catalonia Institute of Technology. Master in e-Business Consulting and Information Technology from the Las Palmas University in Grand Canaria, Spain. Director of Master and Specializations Final Project, Iberoamerican University Foundation.
  • Dra (c). Giani Kurtz Alegría. Doctorate in Projects, from the la Iberoamerican International University (in process). Masters in Information Science from the Federal University of Santa Catarina, Brazil. Specialization in Tourism and Environmental Education from the University of Leon, Spain. Coordinator of the Master Program in Management and Tourism Consultant and its Specializations.
  • Dra (c). Carmen Lilí Rodríguez Velasco. Doctorate in Education, from the Iberoamerican International University (in process). Master in Occupational and Organizational Psychology from the University of Havana, Cuba. Academic Coordinator of the International Management Development Area, Business Organization and Human Resources and Professor in the Iberoamerican University Foundation.
  • Dra. (c) Gabriela Larrea Madinyá. Doctorate in Projects, from the Iberoamerican International University (in process). Masters in Strategic Management from the Catalonia Polytechnic University. Expert in communication and marketing strategies applying new technologies.
  • Dr (c). Diego J. Kurtz. Doctorate in Engineering and Knowledge Management from the PPGEGC – UFSC (in process). Master in International Business - Wiesbaden Business School, Germany. Researcher in the Core Management for Sustainability (www.ngs.ufsc.br) and Junior Researcher of the Dynamic SME Project (www.dynamic-sme.org). Program Coordinator and Professor in the Iberoamerican University Foundation.
  • Dra (c). Diana Patricia Cortés Díaz. Doctorate in Projects, from the Iberoamerican International University (in process). Masters in Human Resources and Knowledge Management from the University of Leon, Spain. Consultant specializing in Labor Law and Social Security. Program Coordinator and Professor in the Iberoamerican University Foundation.
  • Ms. María Eugenia Luna Borgaro. Masters in Human Resources and Knowledge Management from the University of Leon, Spain. Expert on Human Resources Management and Management Skills. Professor in the Iberoamerican University Foundation.
  • Ms. Pedro Chávez Chiclayo. Computer Systems Engineer from the Trujillo Antenor Orrego University (Peru). Master in Computer Science from the Campinas State University in Sao Paulo (Brazil).
  • Lic. Carolina Navarro López. Coordinator of the Tourism Research and Documentation Laboratory at the University of the Balearic Islands.

FUNIBER Training Scholarships

The Iberoamerican University Foundation (FUNIBER) allocates periodically an extraordinary economic item for FUNIBER Training Scholarships.

To apply, please fill out the information request form that appears in the web of FUNIBER or contact directly the Foundation’s headquarters in your country that will inform you if you need to provide some additional information.

Once the documentation is received, the Evaluation Committee will determine your application's eligibility for the FUNIBER Training Scholarship.