e-Business in Tourism Management
The internet today is no longer an option, it is a business opportunity. Companies have ventured into innovative scenarios, creating new players and the use of new technologies.
This reality forces us to incorporate modern elements to generate or reconstruct processes according business needs; it implies discussing innovative business models, and the use of internet technology applied to business processes, while encompassing traditional "e-Business".
In this context, the Specialization of e-Business in Tourism Management aims to train professionals in developing strategies for e-business within the company’s strategic position in the information society. The program includes a strategic project that covers marketing, technology development, legal aspects, organizational change and innovation, knowledge management and organizational learning, among others.